AdIQuity, a mobile ads platform based in Bangalore, India, has announced it is now serving 14 billion ad requests per month across 220+ countries. This signifies a growth of 600% in the last 9 months of its operations.
AdIQuity’s attributes its growth to “its continued refining of the yield optimization platform combined with the on-boarding of several Mobile Ad network partners across the globe”.
The firm also recently announced the launch of its real time bidding exchange, which made them Asia’s first RTB exchange for mobile ads.
Its platform has more than 40+ demand side partners which give them access to a diverse and global mobile ads inventory. On the supply side, AdIQuity continues to strengthen its app developer and publisher base across the world who are increasingly seeing significant value in AdIQuity’s offering.
AdIQuity supports a wide range of mobile application platforms including iOS, Android, BlackBerry, Java, Symbian, Windows, Bada, WebOS, Palm, Brew and PSP. AdIQuity’s Mobile App traffic today contributes 32% of the overall traffic, and has grown by 25x in the last 6 months.
AdIQuity’s global mobile traffic, is as follows:
South Asia 29%
Europe and Middle-East 22%
South East Asia and Australia 16%
North America 16%
Africa – 9%
South America – 8%
“I’m happy that we’ve reached a significant milestone. Our strength is superior technology coupled with operational excellence which delivers better value to our partners. We recently launched real time bidding platform for mobile ads which has great potential and I expect this growth to sustain” – said Anurag Dod – CEO – AdIQuity