Some great stats from AdMob for its Mobile Metrics Report (see below)
· In the US, 8 percent of total requests in November were on WiFi networks, up from 3 percent in August. 42 percent of iPhone requests are made from WiFi, notably higher than most other WiFi capable phones which average between 10-20 percent.
· In the UK, 8 percent of requests in November were on WiFi networks, up from 4 percent in August. After the iPhone and iPod Touch, the Nokia N95 and other N series phones are the leading WiFi devices.
· The G1 (HTC Dream) generated 15 million requests in November and already represents 7 percent of all T-Mobile traffic. Android had a 2 percent share of smartphone operating system traffic in the US.
Also, check out our blog for some interesting data on the impact of the new RIM devices: the Bold, Storm, and Flip.
What we think?
G1 stats are pretty impressive and it shows that whatever we say about the “king” of mobile – it is still the device that is the main driver of uptake ….. including mobile advertising.
I saw that itsmy.com was giving special deals for mobile car dealers – perhaps AdMob should do the same for mobile handset manufacturers as they are a huge driver of uptake and strong devices influence mobile ad conversion.