adMob gets USD 15 Million in Series B Funding Accel Partners leads the investment

Rating: small change

If we do believe the hype, USD 15 million is not that much in the world of mobile advertising which is set to be worth nearly USD 12 billion in 2011 (Informa).

From the press release:
“Mobile advertising is exploding as advertisers of all types learn to leverage the mobile medium,” says Rich Wong, Partner at Accel Partners, who will join the board. “We’re excited to work with AdMob and believe that the AdMob platform and unique international footprint are ideally positioned to serve publishers and advertisers in mobile, and set the direction in this dynamic market.”

“We are thrilled to receive such enthusiastic support from Accel Partners,” said Omar Hamoui, CEO and Founder of AdMob. “We regard it as recognition of AdMob’s accomplishments to date and a testament to the growth of the industry and the opportunities to come. This financing will enable AdMob to invest in making mobile advertising easy and accessible to unlock the full potential of this medium.”

Advertisers are increasing their use of AdMob’s platform to reach customers on their mobile phones using different targeting capabilities. Some statistics on targeting included:

• 95.2 % of AdMob ads leveraged geographic targeting
• 63.2 % of AdMob ads leveraged behavioral or demographic targeting
• 20.2 % of AdMob ads leveraged handset targeting by manufacturer
• 9.1 % of AdMob ads leveraged targeting based on device capabilities
• 3.7 % of AdMob ads were run-of-network ads running viewed in over 150 countries worldwide.

What we think
For the sake of not having to repeat ourselves please see the latest issue of the Mobile Advertising and Marketing Analyst where we dissect adMob and Third Screen Media.

Related News:

1. Brace Yourself: Mobile Advertising Company AdMob raises USD 15.7 million in Series C
2. Jumptap gets USD 26 million in Series D funding
3. Mig33 closes USD 10 million led by Accel and Redpoint – viva Project Goth
4. Medio Systems Partners with AdMob to Bolster Mobile Advertising
5. GoldSpot Media Mobile Advertising company secures USD 3 million Series A funding