Admoda regroups around consumers’ call to action
Rating: do it yourself
By Annie Turner
MobVision has integrated a new suite of tools into Admoda, its mobile ad serving and ad management platform. The plan is to allow “advertisers to maximise the potential of mobile Internet advertising beyond any other offering on the market.”
Admoda can now run bespoke graphical ads; hybrid animated banner/text ads with supporting text below; animated banners; static banners; text ads; and landing pages on a cost per click (CPC) or cost per thousand (CPM) basis.
Other tools include handset/country targeting options, multiple campaign creation and enabling advertisers to specify when and how quickly campaigns are delivered. Platinum advertisers can run the ads ‘run-of-network’ or choose which publishers display their ads.
Advertisers can find out how their ad campaigns fared by accessing statistics as well as the tools to create and optimise campaigns.
“At the heart of our strategy is the need to deliver the user a call to action via an ad,” says MobVision CEO Terry Jackson.
A laudable aim, but one that depends on many factors, including the quality and relevance of the ad, the timing of its arrival in front of the user and the incentive offered for engaging with the ad, not to mention the quality of the metrics for feedback to the advertisers.
If this is something truly different, it’s not clear to me how.
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