AdoTube has announced a new In-Screen mobile advertising program. Powered by the recently acquired Jetmind Technologies, the new offering allows advertisers to leverage AdoTube’s robust ad capabilities, inserting any of AdoTube’s advanced ad formats such as the Polite Pre-Roll onto any mobile device, platform, and app.
For over a year, AdoTube has offered HTML5 ads that can run on mobile devices. In June of 2011, AdoTube acquired Jetmind Technologies, a mobile technology company, to expand their offering beyond HTML5 ads. Over the past 3 months, Jetmind has optimized AdoTube’s various ad formats and tools for all mobile platforms creating a better ad experience for viewers and advertisers no matter what device they are using. Advertisers can now easily place any of AdoTube’s extremely successful interactive ads in any app in front of any type of content including video, games, and more.
Examples of AdoTube’s ads optimized for the mobile In-Screen experience visit the following link: http://adotube.com/mobiledemo/
What we think?
I don’t want to rain on any-one’s parade here… but I might have to. I checked out the demo and was so bored you have no idea… 37 seconds for an advert before your video begins. Are they mad. If that wasn’t bad enough I clicked the close button and the next advert said 47 seconds.
Now, the solutions might be clean but this is all about patience and user experience. I am not going to wait around to watch a long advert. 3 seconds is what it took me to find the close button and that was too long. Overlays are out. I didn’t see any examples of mobile in-screen – I presumed this would be an advert within a video or a break or side banner.