AdStar and Relevantis collaborate on Mobile Advertising

by: admin Saturday, January 26th, 2008

Rating: who?

Every day I learn about another company in the mobile ad space. This time its AdStar and Relevantis. Basically Relevantis has licensed AdStar’s Mobile Advertising Dashboard.

From the press release

“AdStar truly understands publishers and local advertising,” said Scott Searle, chief executive officer for Relevantis. “This collaboration allows us to leverage that knowledge and expertise to deliver a complete offering to our mobile publisher partners. Relevantis and AdStar are committed to a successful partnership and will continue to work together to ensure that our solutions meet the needs of the market and accommodate the specific requirements of our shared customers.”

The Relevantis ad platform supports rich interaction such as “click-to-web”, “click-to-call”, “get directions” and “get coupons”, and allows publishers to leverage in-house sales capabilities in conjunction with external ad initiatives. Through AdStar’s Dashboard publishers can allow advertisers the ability to track their mobile advertising campaigns more closely and understand which ads are working and to what extent, providing a clear illustration of return on investment.

What we think?
This is a revenue share agreement and it demonstrates how everyone is hyped about mobile advertising, as they are about search, but investing continues to be an issue.

The fact that the Relevantis wants to offer rich interaction services such as “get coupons” is great and demonstrates a new layer in mobile advertising away from pure display or search ads.