Adultmoda claims to be only adult mobile ad network

by: admin Tuesday, June 10th, 2008

Rating: It’s not just smut it is gambling and gaming, too

A fairly innocuous Press release which has passed across my desk carried information about a service I didn’t even know existed – Adultmoda. It’s a service specifically aimed at serving up mobile ads for adult services.

The service isn’t just for companies pushing smut, it is also aimed at those promoting gambling and gaming, too. It’s a separate offering from established player, Admoda, of course.

Significantly Adultmoda claims to be “the only adult mobile web ad network in the world” which is already serving millions of adult ads on a global basis each day.

This information was buried in an announcement about a tie up between Admoda – which claims to be serving one billion mobile ads per day on a global basis – and Bango.

Admoda – and presumably Adultmoda, too – are going to take advantage of Bango’s Analytics service so that they can accurately identify, track and build a profile of each unique visitor rather than merely counting the number of hits.

Naturally Admoda claims to be following the guidelines recently set down by the MMA (Mobile Marketing Association) to both encourage mobile uptake by leading brands while at the same time protecting the customer’s experience.

Just to encourage content owners, Admoda says it boasts the highest payouts in the industry.