Mobile Ad Leaders

Advertising Age partners with Quattro Wireless for wireless platform

by: Bena Roberts Wednesday, June 4th, 2008

Advertising Age has partnered with Quattro Wireless, to create a wireless mobile platform for both users and advertisers.

What?
Doesn’t Advertising Age have a site? Yes, yes. Of course it does.

But.
It will be redesigned and Yahoo! will sponsor it and then Quattro will juice it. This means they will transcode it and make it made for mobile see (http://gomonews.getmobile.com)

From the press release:
“Quattro Wireless was able to quickly adapt and optimize our web site for all mobile devices, ensuring that the Advertising Age brand continues its domination across print, web and wireless,” said Pete Roper, general manager of Interactive, Advertising Age. “In addition, Quattro is also able to assist with advertising sales and handle all ad serving for the site, bringing a complete mobile solution to the partnership.”

“Advertising Age is leading by example and providing its key constituents a means to access professional content using a mobile platform,” said Lars Albright, vice president of Business Development at Quattro Wireless. “We’re thrilled to be working with Advertising Age on site development, advertising serving and sales.”