Rating: Some very interesting info buried in its report
Affiliate Window, which matches content publishers with advertisers, has just released its latest mobile and m-commerce figures from June [2012]. They show how mobile is faring against traditional sales through the desktop. The report shows that 12.63 per cent of Affiliate Window ‘s traffic is now mobile – that drops to 7.36 per cent if tablet traffic is removed. 8.26 per cent of all sales were through mobile devices (including tablets) or 3.32 per cent of sales if tablets are removed. Perhaps the most interesting figure is that mobile traffic is converting at 2.84 per cent. The report which you can download from here shows how that conversion rate compares by device. The iPad is by far the leader.If you break mobile sales down by device then you find that the iPad has 56 per cent followed by the iPhone with 28 per cent.
Next you have Android with 11 per cent and BlackBerry steals 3 per cent with other devices having the remaining two per cent.
Interestingly, the share of sales through mobile devices increased again in June.
Just as the company has seen traffic break the 12 per cent marker for the first time, sales breached 8 per cent for the first time in June.
With sales not accelerating at the same pace as traffic in June, it is indicative that Affiliate Window has seen a drop off in conversion rates through mobile devices this month.
The company is particularly keen to showcase those advertisers who have implemented affiliate tracking on their mobile site.
Affiliates can then be reassured that any sales through a mobile device will be tracked where the advertiser has mobile tracking in place.
Affiliates are able to actively search for advertisers where this is the case.
The company has now made mobile reporting available within through its interface software.
This allows advertisers and affiliates to monitor the device that their sales are originating from.
With this intriguing information now available to all, the true impact of mobile on advertisers’ campaigns can be seen for the first time.
This kind of information is valuable for the whole mobile advertising industry, of course.
