Affle really gets it with SMS 2.0 platform

Rating: made for mobile

By Annie Turner

Mobile phone media innovations giant Affle has announced the launch of their SMS 2.0 platform. The new platform is said to come with improved features, content, promotions and free internet search.

Anuj Khanna, CEO & chairman, Affle claimed that this launch is expected to boost a telco’s average revenue per person (ARPUs) by around 10% and that Affle is in talks with several online search engines to power its mobile search on SMS 2.0.

Khanna added in a statement: “Existing mobile phone media are merely a replication of online media. They require consumers to actively access, via a GPRS connection, made-for-mobile content that’s really just watered down online content that they pay for. SMS 2.0 is free and it is purpose-designed for mobile phones.”

Now, doesn’t that make a welcome change

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