Africa Mobile: Five reasons to include mobile in your next campaign

Africa is the fastest-growing telecommunication industry in the world with cellphone penetration in South Africa currently at 98%. This growth in mobile technology is expected to impact traditional marketing and advertising.

So why should mobile form part of your marketing campaign?

1. Mobile platform capability: Multi-media content can be suited for display on mobile devices, from simple text through to images, audio, and video.

2. Valuable database of contact details: Detailed customer data can build profiles for ongoing marketing activity. One of the most useful things any mobile campaign can deliver is information to drive the next one. Relevant information such as a postal code can reveal where a customer lives; a year of birth will provide their age; an ID number gives that and more.
This information provides greater customer insight, enabling campaigns to be more closely aligned to targeted customers. Armed with this growing profile linked to the customer’s cellphone number, a more rewarding, longer-term dialogue can be constructed.

3. Create dialogue with customers: Consumers are showing a propensity towards two-way dialogue, preferring to engage with brands and products as part of their purchasing process. Mobile forms an easy-to-use, interactive platform and has popularly been coined the ‘Mobile Interactivity Revolution’.
Interactive customer responses can be routed via email to a contact centre, where customer service agents can call or SMS customers to continue the conversation if necessary. A link to a good CRM system will leverage this channel.

4. Geographically limitless: Location based advertising is no longer required when working with the mobile platform. Multiple, strategically placed adverts are no longer necessary as a sms reaches your customer directly, wherever they are. This is more effective and the cheaper advertising solution.

5. Measurability of campaign: A mobile platform allows for message delivery reports and read receipts. When there is a call to action, responses can be measured. A mobile campaign has a response rate of 15 X higher than traditional marketing.

Mobile marketing is an alternative to traditional marketing, offering a more affordable, effective and efficient way to reach your customers directly.

Ends.

About Strike Media
Strike Media offers a complete mobile marketing solution, with campaigns that are personal, direct and instant. The company has provided mobile services since 1998 and its experience of the market combines with custom technology and strategic marketing and business knowledge to provide a real return on investment for its clients. Strike Media maintains strict anti-spam policies and is a founder member of WASPA, the Wireless Application Service Providers Association.
Web: www.strikemedia.co.za

Contact Details

Strike Media
Russel Stromin
Head Honcho
Tel: +27 21 686 2412
Cell: +27 83 447 1572
Email: russel@strikemedia.co.za