AgentArts Social Circles
Rating: hot
Recommendation and personalisation are some of the hottest topics in mobile at the moment. AgentArts is ahead of the game and has launched a new Social Circles product. Social Circles is a mobile service that allows content partners and operators to deploy a strong range of social recommendation features.
From the press release
The AgentArts Social Circles product allows consumers to create and maintain public identities, browse people with similar content interests, build and manage buddy lists, and browse the activity of those bellwether customers who consistently purchase popular content before it becomes popular. Social Circles builds upon AgentArts’ patented content recommendation system which creates relationships between items and between consumers based on their real-time or historic content interests and buying behavior.
“Social recommendations are a powerful content discovery and service retention tool and our Social Circles product allows our partners to offer these features quickly and painlessly,” said AgentArts CEO Andrew Coates. “We look forward to working with our partners to provide them with even more tools and features which help drive storefront sales conversion and customer retention rates.”
What we think
Single features such as mobile search, mobile content or social networking are not enough. Recommendation and personalization are essential. AgentArts recently teamed up with Infospace and also boasts an A list customer list with clients ranging from Verizon to Telstra Mobile to 3 Italy. Social Circles sounds like a plug in and connect recommendation engine that connects users for mobile operators and media companies.
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