Airtel partners wtih Affle for Mobile SMS Search
Affle is launching its Mobile Search with SMS service in India on Bharti Airtel.
What is it?
It is touted as a SMS & Search 2.0 offer.
From the press release http://www.indiaprwire.com/pressrelease/telecommunications/2008092113316.htm
Commenting on the launch of Search integrated SMS2.0 experience, Mr. Sanjay Gupta, Chief Marketing Officer; Bharti Airtel said, “The uptake of the SMS2.0 has been very encouraging and we are embarking to take this platform to a different level – introducing search through SMS. This new upgrade service will thus allow Airtel users to Search - Airtel Live, Internet, Local search, Jobs and Property listings, from their SMS screen.”
This integration of Search on SMS, has been conceptualized and developed by Affle through its extensive R&D efforts in Singapore & India. Mr. Anuj Khanna, CEO Affle, says, “India is a very exciting mobile market and in Airtel we have found a great partner to take our services to users. We had tremendous success with the SMS2.0 service, and with the launch of Search, we feel that the value proposition to the user is even more exciting. Our research shows that the Search behavior of users on the mobile phone is very different from the internet and hence integration of exciting local and other user relevant Search options on the easy to use SMS interface makes this experience very enticing”
What we think?
I am trying - but SMS Search just doesn’t do it for me. What is 2.0 about SMS? Forgive me - but SMS is a 1.0 service with 1.0 costs and that is why it is effective. Everthing else is just (W)affle.
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One Response to “Airtel partners wtih Affle for Mobile SMS Search”
This works well for me. I can search e easily for what I want and even the results are pretty decent. Though I wish they had options for more Search providers..but guess am being greedy when i ask for that
Comment made on September 23rd, 2008 at 7:51 amLeave a Comment