Airwide and TietoEnator Partner for Mobile Advertising Solution
Airwide is going from messaging to managing mobile advertising by partnering with TietoEnator.
TietoEnator?
I have known TietoEnator for a very long time and several of the company consultants turned up at our Barcelona GoMo News Blender (sponsored by MyStrands).
TietoEnator is an enabler. It manages the support for creating and managing mobile campaigns for mobile operators.
Airwide has a service delivery platform for mobile advertising and both companies are plugging into one another to create a management system and ad network.
From the press release
“When deeply personalized, consumers find advertising to be interesting, inspiring and fun. This allows operators to expose an entirely new medium to brands and advertisers,” said Kaj Hagros, Vice President of Market Development for Airwide Solutions.
“The integrated solution provided by Airwide and TietoEnator is ideal for helping operators to meet this opportunity in the marketplace by supporting multiple advertising models and interactive campaigns with a single solution.”
Ville Virtanen, Senior Consultant, TietoEnator Telecom & Media said “The sophisticated way in which the integrated solution targets and monitors campaigns benefits the whole value chain from advertisers to consumers. When done properly, the mobile ad management process generates data which can be utilized in new business models beyond advertising.”
What we think?
The advertising space is already getting crowded but both TietoEnator and Airwide have a strong operator base which they can focus on. This is probably more of a reaction for both companies to embrace mobile advertising and add it to the business model; than see competitors with mobile advertising solution crowd their space.
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