Airwide grows a marketing brain

Rating: War and Peace release

By Tony Alton

Imagine being a network operator.  It’s utter chaos.  There you are, being all friendly like and providing exceptional connectivity for the people and listening to their every need, it’s almost a public service.  And what do the people do?  They whine and moan about prices and then they have the utter audacity to use whatever handset they please on your fat pipe.  It’s criminal.

However riding to the rescue of the much abused operators is Airwide, with this rather War and Peace press release.  Picking through the sea of inappropriate capitalisation and a stream of phrases direct from the marketing team (next generation, device intelligence, optimized content etc) Airwide have come up with a way of polling every handset on a network to provide operators with an exact map of who is using what. This then gives them the opportunity to pre-transcode MMS for mobile marketing campaigns - which in turn helps network operators FINALLY make a decent buck.  Thank god for that.  I was worried Vodafone and T-Mobile were going to get fed up.  

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5. Airwide not messaging but sexy new solutions promises Jay Seaton CMO