AIS Thailand new advertising campaign with Consilients AdSpotz

AIS is using Consilient’s AdSpotz(TM) software to display the
interactive ads on their popular mobile website, MobileLife. Other
prominent advertisers running mobile campaigns with the Thai mobile
operator include Warner Music, mTouche, Sony Music, Shinee and Disney.

More than 18 million people visit MobileLife each day on their phones
making it a desirable channel for advertisers in Thailand. The all-in-one
mobile site provides news, weather, sports and sign-up information for new
services and promotions from the mobile operator. Customers can also
download games, ringtones and wallpapers onto their phones from the site
which can be accessed on mobile phones at http://www.mobilelife.co.th/wap.

The ads appear at the top of the MobileLife page and refresh whenever a
new WAP page is opened. Consilient’s AdSpotz service is delivering an
average of 600,000 impressions per day or 18 million impressions per month on MobileLife. The campaigns are averaging a 10% click through rate. (In comparison, most internet campaigns that achieve a click through rate of 3-4% are considered successful.)

What we think?
OK. This is a new company on the radar. But the Thai market is huge and advanced. Mobile search is also widely used and promoted and with 18 million visits a day this could be great for the right targeted brand/ advertiser.

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