Amobee and PacketVideo team up to boost ad-funded video
June 06, 2007
Rating: good idea, needs converts
By Annie Turner
Amobee Media Systems has partnered with PacketVideo to help operators and advertisers generate new revenue streams from the mobile video and entertainment market.
The partnership will allow mobile operators to serve targeted, opt-in advertising impressions within PacketVideo’s media platform, PacketVideo Experience, without interrupting the user’s experience. Amobee is demonstrating this service at Mobile Entertainment Markets in Monte Carlo this week.
PacketVideo’s powers music and video services for Verizon, NTT DoCoMo, Orange and T-Mobile, on more than 160 different handset models.
Saurav Chopra of Amobee, said: “By allowing mobile users to ad-fund their mobile video services, usage will increase, and grow the operators’ data revenue.”
The theory’s good, but operators remain cautious about advertising and there are few signs of that changing in a hurry. And, as ever, high data tariffs are an inhibitor to video via mobile.
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- Amobee forms strategic partnership with beeweeb technologies
- QuickPlay Mobile Video plus Amobee Mobile Advertising
- Player X and Amobee team up for ad-funded games
- Anam and Amobee partner to offer ad-funded SMS
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