Mobile Advertising company Amobee, has launched a new ad unit for the Windows Phone OS. These ad units are called User Generated Ad (UGA).
The UGA is an ad that will allow consumers to enable consumer to determine which ads they want to receive on their Windows Phones. This will be determined by their personal preferences and user patterns.
From the press release
UGA will be delivered in the form of a Live Tile directly to consumers’ Windows Phones and will allow Windows Phone users to determine what ads they want, and when they want them. UGA will change the relationship between brands and consumers from a one-to-many relationship to a personal relationship. Furthermore, ads will be delivered in a rich media format, which will make the ads fun, interactive and effective.
“We have seen the early success of the Nokia Lumia handset and really believe that the Microsoft Live Tiles and Metro UI are a perfect format for delivering personalized ads directly to each user’s Windows Phone,” said Trevor Healy, CEO of Amobee.
“Why should advertisers ever decide what users want? Let users get the ads and information they want, and when they want it!”
What we think?
I wrote about Live Tiles in the past and how much I loved the idea. However, since then I didn’t write about how I switched back from having a Windows Phone to an iPhone plus iPad 2…. because I missed the apps.
However, that is another story. Back to user generated ads….. I am not actually sure that I like this idea. Yes. It sounds great but actually thinking that today’s youth or anyone in a connected world can be bothered to set up adverts on their phone and choose times they receive them etc… it just sounds WAY too good to be true.
The concept is lovely. But I just don’t think that it is feasible. A lot will depend on who the consumer is and if there are further incentives for clicking through to the Advert Live Tiles…