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Amobee new ad and sales partnership with Canada Target Broadcast

by: admin Thursday, January 24th, 2008

Rating: Target ads

I keep going hot cold hot on Amobee. Just as I think that they are going to be stuck under the thumb of Vodafone for the rest of its days before one of the operators swallows it – some thing new happens.

This time its in Canada and Amobee and Target Broadcast. Basically Amobee will manage the ad-inventory for Target Broadcast.

Target Broadcast is Canada’s only independently owned national sales organization.

(All articles written on Amobee here)

From the press release

“We anticipate mobile advertising becoming an increasingly important medium and are eager to work with a wide range of Canadian brands and media buyers. Target Broadcast can now help advertisers maximize the marketing opportunities mobile advertising creates,” said Stephen Sienko, president of Target Broadcast Sales, Inc. “Amobee provides an excellent fit for our clients since it is the only ad serving technology capable of inserting advertising impressions in all forms of content: WAP Browsing, Video & Music, SMS, MMS, and Games.”

“With this agreement, Amobee has continued its strategy of partnering with trusted names in ad-selling. This approach enables us to focus on our core expertise – developing the best ad-serving solutions available,” said Zohar Levkovitz, Chief Executive Officer of Amobee Media Systems. “The partnership approach to ad-selling has been highly effective for us.”

What we think?
(Swirl your hands and stomp your feet while shaking your head to the beat of Amobeee, Amobee, Amooooobeeeeee).