The latest snapshot of the mobile industry has been released by mobile ad network Milliennial Media – and while Android devices in general currently account for over 1 in every 5 phones, the iPhone alone takes up roughly the same market share.
What’s the story?
Millennial Media is one of the biggest ad networks in the world, and through it’s platform it collects a huge amount of data on what kind of phones are out there, and how they’re being used. Happily for us, those stats are released in regular Mobile Mix reports.
What are the big findings?
It really is an Android vs. iPhone world out there. Sure, Blackberry OS is still hanging in there, but it’s nowhere near the other two. Of the top 20 devices, 14 of them are Android. Only 3 are Blackberry.
While it’s true that Android, as an operating system, is now the most populous OS on the market, it still has a problem with iOS. And that problem is fragmentation. The iPhone is the number one device out there, representing over 19% of all phones that access ads through Milliennial. If you add up all of the Android devices, you get 22% of the ads… but the single biggest hitting Android device is the HTC Evo, with 3.12% of the market.
And while there are more Android devices out there, iPhone owners are still more interested in applications. 36% of the applications that Milliennial serves are on Android devices; a damn sight lower than the 47% of them that on iOS devices.
Those were the most interesting stats as far as I was concerned.
What we think?
To my mind, the higher app stats of the iPhone stem directly from the fragmentation of Android devices. Any application released for iPhone will work on every iPhone. That’s the payback you get for having to jump through hoops during Apple’s approval process. The same isn’t true for Android. Now, I’m sitting pretty on a large screen Samsung Galaxy S here, so I’ve got no complaints. But my sister has a HTC Wildfire, and my Dad has the Galaxy Pica – for these smaller Android devices, you can’t be guaranteed that every app released for the OS will display and work properly.