Rating: Who has Flash in their Android phone, anyway?
Fresh from our discovery that there was something wrong with a QR code in a recent marketing campaign for Bulmers Cider (see here), GoMo News has spotted another major embarrassment for the creators of an add campaign for the Henry of Navarre film. It’s not too clear who has created this mess, but those who want to view a trailer fro the film about the life of Henry IV of France might be surprised to learn that their ‘smartphone’ needs to support Adobe’s Flash. GoMo News wouldn’t like to hazard a guess at the percentage of smartphone owners this requirement disenfranchises – but it must be huge.When GoMo News spotted the QR code printed in an advert running in today’s [July 4th 20011] of the UK’s Daily Mirror, we thought we’d better give it a go.
Using NeoMedia’s Neoreader app, we were successfully able to recognise the QR Code.
This took us to a mobile web site that promptly informed us that a compatible version of Adobe’s Flash wasn’t available for our handset.
The first Android handset we tried with was a Blade from ZTE followed by our heavily modified Motorola Dext.
Neither support Adobe Flash but luckily our recently upgrade to Android 2.2 (Froyo) Motorola Defy supports Adobe Flash.
The point is that playing video clips that will work on the vast majority of smartphones isn’t exactly rocket science so we were a bit astonished by the requirement for Flash support.
It’s difficult to work out who is responsible. The advert suggests that Mirror readers should buy the DVD or Blu-ray products from major UK supermarket chain, Sainsbury’s.
The mobile web pages mention Showbox Home Entertainment. The URL, however, points to film distributor Cineasia as well as Delivr.
Let’s dispense with the latter. Delivr offers a service which converts ‘mobile friendly’ URLs into barcodes. Sadly the URL wasn’t that mobile friendly as it turned out. So, maybe it is Cineasia’s problem.
In the meantime such mistakes don’t do anything to encourage the general public to place much faith in scanning a QR code into their smartphone to watch a video clip.