Another reason to avoid video phone-calls or downloading that vid?
Rating: social networkers scare easy
By Annie Turner
YuMe claims to be the first dedicated advertising network created and optimised for broadband video. It has unveiled a suite of interactive products that “will revolutionize the way advertisers buy video advertising and improve the relevance of the video advertising for every viewer - regardless of device or platform”.
The scene setter: the proliferation of ready-made and user generated content means that consumers are dictating how and when they consume video.
The proposition: by using this new ad placement technology, advertisers will be able to target, monitor and optimize online video advertising, in real-time, through organized channels of content, across any Internet-enabled platform, from broadband, mobile, IPTV, or download and even peer-to-peer.
OK, but lots of video content has to do with communities and social networking, and this will be so increasingly in mobile as flat rate tariffs make it affordable and operators gradually improve the user interface so you don’t have to can one app before launching into another. It’s obvious, really, you have a camera in your phone, you take a video snippet of that fat bloke falling over your bull terrier and upload it to your fave online site. The only thing is, turns out that the social networkers, who are mostly under 30 although this is changing too – run a mile if they feel they are being sold to.
This puts YuMe in something of a conundrum, I’d say.
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