AOL and Third Screen Media - details
Rating: advertising.com
by Bena Roberts
So. AOL plans to integrate Third Screen Media into Advertising.com. Should Third Screen with its heavy European focus be sucked into advertising.com?
Well its too early to tell. It really depends on how the company manages existing partnerships moving forward. Third Screen is an interesting purchase – but as we said before; AOL would have been better to look at a white label mobile search provider.
From the press release
“AOL is one of only four at-scale advertising businesses on the Internet, and the acquisition of Third Screen Media gives us a very strong position in the fast-growing mobile space,” said Randy Falco, Chairman and CEO of AOL. “It also lets us offer advertisers a more complete set of solutions, from display advertising to search and now a superior set of mobile solutions.”
“Advertising.com has always set itself apart through our award-winning technologies, our industry-leading display advertising network and our comprehensive suite of solutions,” said Lynda Clarizio, president of Advertising.com. “Third Screen Media is the perfect complement to these core differentiators, offering the same unique advantages in the mobile marketplace. From display advertising to video advertising to mobile advertising, this acquisition firmly positions Advertising.com as the one-stop shop for online advertisers and publishers.”
“This acquisition brings together two pioneers in the interactive advertising space,” said Thomas Burgess, founder and chief executive officer of Third Screen Media. “Advertising.com has long been the advertising network to watch, and Third Screen Media broke new ground in the mobile advertising space with our pioneering technology and industry-leading mobile network. Together, we can now offer advertisers and publishers a comprehensive suite of interactive advertising solutions for every type of device, platform and program.”
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