AOL and Third Screen to Manage Mobile Web Inventory for Verizon
AOL has announced that US mobile operator Verizon has selected Platform A for online and mobile ad inventory management.
What?
Basically, AOL and Third Screen Media’s ad-serving platform Platform A will place ads on Verizon.
Is this new?
I thought that Verizon was already using Third Screen Media for this. But maybe the contract has been extended? Or the use of the terms online and mobile Web might mean that inventory will be cross utilised, showing that with the purchase of Third Screen AOL can provide a seamless online and mobile ad network.
From the press release
“We’re pleased to have the opportunity to work with a great partner like Verizon to manage and monetize their online and mobile advertising inventory,” said Lynda Clarizio, president of Platform-A. “More wireless customers choose the Verizon brand than any other, and Verizon has the fastest-growing fiber optic Internet service in the country, and we look forward to helping marketers reach the right people in engaging and measurable ways.”
“Verizon Communications stands committed to providing its subscribers with the most relevant, innovative and content-rich experience whether through the Internet, or through a mobile handset,” said John Harrobin, senior vice president of digital media and marketing, Verizon. “We felt that Platform-A’s combination of advertising assets allowed us to take advantage of the industry’s best publisher solutions to maintain this commitment, while providing the greatest overall value for our inventory. We have been working with Platform-A’s mobile ad serving platform, Third Screen Media, for more than a year now, and they have done a great job connecting large brand advertisers with our mobile network and educating the industry about mobile marketing.”
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