Mobsmith, a turnkey mobile advertising platform for advertisers and publishers, has announced that AOL has tapped Mobsmith to drive mobile display ad sales in all AOL markets nationwide.
Mobsmith provides AOL with mobile advertising technology capable of serving premium mobile ad units including dynamic ads based on location and demographic targeting, and rich media ads. Mobsmith’s mobile ad technology will enable AOL’s sales teams to create, manage and optimize rich media mobile display ads for thousands of their national and local advertisers.
“Our mobile ad technology allows publishers to combine rich media creatives with targeting and analytics to execute dynamic ads across their mobile properties at scale – all with no design or coding work necessary,” said Ingrid Lestiyo, CEO and co-founder of Mobsmith. “The flexibility and ease-of-use of the Mobsmith platform also allows publishers’ sales teams to boost their close rate and CPM while keeping their costs low.”
The Mobsmith platform allows AOL to sell to advertisers and make their ad units more relevant by leveraging AOL’s proprietary targeting data. For example, a large auto marketing company that wants to execute a mobile campaign highlighting thousands of national dealers for one of the automobile brands it represents. The ad unit adapts dynamically based on the user’s location or demographic information in order to display the relevant auto dealership details and inventory information. Mobsmith’s mobile ad technology claims to be the only platform capable of delivering on this promise and fulfilling it at scale in a short timeframe.
Additionally, the Mobsmith platform has been integrated and certified on AOL’s AdTech platform, and Mobsmith’s mobile ad technology is compatible with and can be served across all major mobile platforms (iOS and Android), apps and the mobile Web.