Appello and T-Mobile Austria partner around mobile navigation
Appello Systems and T-Mobile announce partnership to provide T-Mobile customers in Austria with the award-winning GPS navigation solution Wisepilot.
From the press release:
“I am happy to announce our partnership with T-Mobile in Austria where Appello continues to strengthen the position of Wisepilot.” states Peter Tyreholt, Head of Account Management at Appello. “Wisepilot is already a multiple test winner in Austria and we will continue to work hard together with our local partners to extend the local presence and make Wisepilot the national navigation application in Austria”, continues Mr. Tyreholt.
“T-Mobile is focused on delivering convenient and attractive services, simplifying the life of our customers and empowering their mobile phones. Navigation services are today highly requested by our customers and the partnership with Appello enables us to offer an all inclusive mobile travel and search tool based on their award winning solution Wisepilot.” says Hendrik Kasteel, Director Marketing T-Mobile Austria. “The extensive local content of Wisepilot and the full integration into our systems simplifies and strengthen the overall perceived value and user experience”, concludes Kasteel.
What is Wisepilot?
Its a mobile search and mapping plus navigaation application. Its made for local community content and it has now been integrated into T-Mobile’s back end and billing systems. There is a one click download for web ‘n’ walk and t-zones.
The only thing is that this local search solution is not advertising based its subscription based which might hinder uptake.
more here: www.wisepilot.at/t-mobile
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