New dotMobi research reveals which devices are used to browse the web across the world
March 25th 2014. Despite the growing popularity of Android devices and low-cost smartphones, Apple’s global grip on mobile device browsing remains impressive in many major global markets. New data from dotMobi reveals that Apple’s iOS is the dominant platform for web browsing on mobile devices in many countries, particularly in first world nations. The findings revealed in dotMobi’s Global Device Traffic Index, show that Apple’s iOS-based devices are most used by mobile browsers in the UK, the US, Australia, Canada, and many parts of Europe including France, Italy, Scandinavia and the Benelux countries.
However, the picture changes significantly in other important world markets where Android devices rank number 1 for web browsing.
Of the 101 countries across the world where data is tracked, iOS devices dominated browsing in 34, while Android comes out on top in some 67 nations.
Central Europe, for example, emerges as a stronghold for Android browsing.
Germany, Austria, Hungary and Switzerland and many countries in Southern and Eastern Europe show notably higher web usage on Android based devices.
India and Spain also skew towards Android on the web. South Korea, home nation of Android behemoth Samsung, sees some 74 per cent of traffic on Android.
According to the data, which measures traffic from mobile devices including phones and tablets, iOS accounted for 65.26 per cent of total non-desktop web in the UK, 62.72 per cent in the USA, 73 per cent in Canada and 65 per cent in France, putting paid to the notion that people are falling out of love with brand.
This potentially points to the generous data plans that typically come bundled with Apple’s devices.
While Apple still remains strong, the data also shows that Samsung devices are widely used in major mobile markets, including the USA, Brazil and China.
Six out of the top ten most popular connected devices in the USA and seven out of the top ten in Brazil are Samsung devices.
Nokia remains a significant player across the world – ranking well in Tanzania, India and Vietnam but only commands the top ranking in Bangladesh where it carries 26 per cent of that country’s mobile web traffic.
Web usage of Nokia devices in its home market Finland comes in at 10 per cent.
BlackBerry devices come out on top only in South Africa with 39.34 per cent of traffic but are still widely used to browse the web in Canada and Britain.
China is characterised by local device brands where the top ten browsing devices are made up of seven different manufacturers, including HTC and Samsung, as well as local brands Huawei, Xiaomi and ZTE.
Eileen O’ Sullivan, COO with dotMobi commments, “Although Apple has a stronghold across major markets across the globe, its dominance is not guaranteed.”
She continued, “Apple is undoubtedly an aspirational brand, which delivers great products, however the cost of its devices may mean it loses market share in the long tail.”
“More and more consumers are connecting to the web via non desktop devices. However, these consumers may prefer to purchase a cheaper and trusted local brand that can deliver a similar user experience and functionality – but without the hefty price tag.”
“If so, Apple’s future position as market leader may be at risk.”
The data is freely available to registered users on the DeviceAtlas website and is correct as of March 2014.
All figures, unless otherwise stated, are from analysis of data from dotMobi’s DeviceAtlas and goMobi http://gomobi.info/ platforms. Data has been gathered from billions of mobile site visits in the last 12 months, from over 100 different countries around the globe.
dotMobi is an expert provider of mobile web technology, focused on helping you reach your customers, no matter what the device, the content, or the context. We provide the solutions you need to ensure your content works in a dynamic, often uncertain web environment and have developed a range of award-winning products and tools to help our customers make their content work in a connected but diverse world. dotMobi, a wholly owned subsidiary of Afilias, was founded in 2005 by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, Google, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefónica Móviles, Telecom Italia Mobile (TIM), Visa and Vodafone.
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