Break out of mobile turf wars
Growing rivalry between Apple and Google will mean future iPhone and iPad users will no longer have the YouTube app pre-installed on their devices. Search engine giant Google is increasingly vying with Apple for dominance in the mobile operating theatre. Previously the two companies had a good relationship with Google chairman Eric Schmidt also sitting on Apple’s board. But he stepped down from Apple in 2009 as Google started to tread on Apple’s toes by introducing rival software and apps for the growing number of Android phones. Now Apple has retaliated by declining to renew its licence for Google’s YouTube which has featured as a core app since the iPhone debuted in 2007.
Users will find it is absent when Apple’s iOS 6 mobile software rolls out later this year.
Two months’ ago Google completed its $12.5 billion acquisition of Motorola Mobility, paving the way for further integration of its smartphone software and hardware and posing an even greater challenge to Apple’s iPhone.
It means that, in future, customers wanting to view YouTube on an iPhone will have to access it through Apple’s Safari Web browser or an application downloadable from the App Store.
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