Rating: Data from uSwitch simply confirming obvious trend
Without Steve Jobs, it was inevitable that Apple would lose some of its shine. The inevitable outcome has been that attention has focussed on Samsung’s Samsung Galaxy S III instead. The latest Mobile Tracker data from uSwitch.com (in the UK) simply confirms this. Samsung’s flagship handset is continuing its reign at the head of the company’s mobile handset chart. Although these figures shouldn’t be taken as Gospel [100 per cent accurate], they do show some very interesting trends. In particular that Nokia’s Windows Phone (W7 Mango), the Lumia 800, has re-entered the chart at number eight. That puts it above the two ageing iPhone (4 and 3GS ) models. The aura of invincibility which Apple has previously enjoyed in the mobile/cellular market has now been pricked.The iPhone 4S still maintains its position as the second most popular UK phone, but the two older models (slipping into the relegation zone at 9th and 10th respectively) are being overtaken by more affordable smartphones.
The Nokia Lumia 800 (W7 Mango) handset hadn’t been seen in the uSwitch.com Top Ten since February [2012] but it is garnering a fresh wave of popularity, thanks largely to its attractive price tag, the company says.
Cash-strapped UK consumers are favouring more affordable models like the offerings from HTC, whose One S and One X models are available from £7.50 per month on contract.
The biggest loser in the uSwitch.com chart was the iPhone 4 (16GB) which has slid down two positions to Number Nine.
Whilst we are on the subject of Apple’s latest offerings – why on earth would it produce an iPad mini? It already has one of those. it is called an iPHone.
