Rating: How long will consumers pay extra for the Apple brand
The recent management changes at Apple have obviously sparked something of a controversy. The big question is can Apple keep charging a premium for its products when they are now not blazing a massively innovative trail? The iPad Mini was playing catchup. The iPhone 5 only arrived after the company had launched the 4S to everybody’s surprise. It’s a tricky one and a challenge for new Apple boss, , Tim Cook. Personally, GoMobile News doesn’t envy anyone who has to both step into Steve Jobs shoes whilst simultaneously having to deal with the existing work ethic/culture that is Apple. The loss of Scott Forstall, who led the team behind iOS mobile OS is probably the most significant. Reports suggest that Forstall had a too ‘abrasive’ management style. Strange how this has only just emerged.
Well as Ajay Bhalla, a professor of global innovation management at the Cass Business School, observed,” With Google on the offensive – launching Nexus 4 and 10 at half the price of Apple products – Apple has just found itself in a tight spot.”
He continued,” How long can Apple command premium pricing for its devices? This depends on the perfection of iOS on its devices, and on being a lead innovator in customer experience.”
As Richard Holway, from industry analysts, TechMarketView, says – Apple should now release a product that shows it can still produce ground-breaking devices.
We agree with Bhalla’s analysis. “Tim Cook simply cannot afford to let Apple’s magical image disintegrate in the market.”
On the plus side a Brit, Sir Jonathan Ive, seems to have benefitted mos by becoming the ;head of ‘human interface’.
This next innovative device from Apple is therefore rumoued to be an ‘iTV’ (Brits will get the joke) which combines a TV, a set-top box and computer.
Now if it ran iOS apps, then that would be interesting.