Symbian isn’t quite dead in APAC, though
Millennial Media, the leading independent mobile advertising platform has just released its Mobile Mix Q2 3103 report. It shows that the top players – as you would expect, are Apple and Google. However, Apple continues to significantly dominate advertising over Millennial’s platform. For example, Apple was the leading manufacturer on the platform and had three of the top four mobile devices (iPhone, iPad and iPod Touch). Samsung was the second leading manufacturer on our platform and also had three devices in the Top Ten. Millennial didn’t stress this but in the APAC region, Symbian still refuses to die.
Overall, Apple made up 42 per cent of total impressions in Q2 2013, which is up from 34 per cent of total impressions in Q2 2012.
During the same time period, Android increased share from 46 per cent to 51 per cent. However, the Samsung Galaxy Note in particular grew 44 per cent quarter-over-quarter.
There were three tablets were in the Top Ten overall devices: – the Apple iPad, Samsung Galaxy Tab and Kindle Fire.
Impressions from all versions of the Amazon Kindle Fire were the eighth largest on the Millenial platform.
Significantly, 55 per cent of all tablet impressions were from iOS compared to 44 per cent for Android.
Of the Top Three app categories on the platform: – games; music & entertainment and communications (maybe that includes IM? – Ed) were the leaders.
The actual report is very comprehensive and you can download it from here.
We spotted, however, that in the Asia Pacific (APAC) region, in terms of the mobile OS, Symbian hadn’t moved from 2 per cent last year (2012) to exactly the same in 2013.
So Symbian still refuses to lie down and die!