Rating: Unites stats for multiple leading app stores
It’s surprising how little information the big players in the app store market provide to developers. The only analytic provided by Apple’s iTunes App Store and Google Play (formerly Android Market) is download count. That’s all you get! Hence HTML5 specialist, appMobi, created storeView for its own internal use. Finding it to be an invaluable tool, the company is giving it away to anyone who’s using HTML5 to create apps. This particularly applies to those using the open source PhoneGap offering.PhoneGap enables developers to write apps for seven different mobile platforms – iOS,Android, Blackberry, Windows Phone (W7 Mango), Palm/webOS, bada and Symbian.
storeView also provides real time visibility into sales and app activity on Facebook, Amazon, Chrome, Mozilla, Barnes & Noble and other app stores.
Each of the app stores uses a different method to report sales and activity, creating massive fragmentation.
This ‘App Store Fragmentation’ issue prevents developers from understanding app performance and trends information that every developer needs to achieve maximum profitability.
Basically, storeView is a cloud-based reporting service for PhoneGap and hybrid HTML5 app developers that aggregates and displays detailed app analytics on a single dashboard.
appMobi’s CTO, Sam Abadir, observed, “As game and app developers have begun to leverage HTML5’s ‘write once, deploy everywhere’ power, the issue of app store fragmentation has emerged as these apps have become successful across multiple stores and platforms.”
He revealed, “We experienced this issue ourselves with Boom Town, the first massively cross platform HTML5 game, currently available in seven different app stores.
We also realised just how little information is provided by many of the app stores.”
Adding storeView analytics to any HTML5-based app is quite simple through the addition of a single include file and just one line of JavaScript code.
The resulting reports include monthly uniques on all platforms; iOS starts by device; Android starts by device; app starts by platform, and 30 day uniques versus app starts.
Interested PhoneGap and HTML5 developers can sign up for storeView free here.
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