AT&T beds Napster: Makes sweet music
Rating: Carrier gets down with the kids
By Tony Alton
Sitting up on stage in their comfortable chairs having a relaxed ‘fireside’ chat, shared by an audience of 200 mobile bods, AT&T’s Mark Collins just announced a deal with music giant Napster to make their library of tunes available to subscribers. In a soul-cringingly rehearsed stunt Paul Ducett from mum rock band Matchbox 20 luckily just happened to be passing backstage and was called up to demo the service. After a few awkward silences and a little time fumbling with the handset he managed to download one of his own tunes, sparking rapturous applause from one person in the corner.
In addition to this news Collins hinted that the carrier was keen to keep ‘raising the bar’ by providing people with the bandwidth and services to download personalised content for their phones. He also hinted that AT&T were looking at driving a raft of services alongside this personalisation, including mobile financial services, integrated messaging with content and mobile TV. Once finished Collins and best mate Ducett then set about trashing the stage in true mobile executive style by slightly scuffing one of the beige sofas and turning the Mic off to annoy the nest person. Racy stuff.
Related News:
Leave a Comment