AT&T US search box feature on Media Net
Rating: nifty search; crap name for portal
by Bena Roberts
So I am at the airport testing phones. I have just written up user experience of Windows Mobile device and live search in San Francisco for the Mobile Search Analyst and today I tested the AT&T search on a Windows Mobile 6 at CTIA.
The whole experience was OK but one feature just rocked and I kept on doing it over and over again.
Basically its one search box for local content search and underneath there are links for Google and Yahoo! When you click these links you expect to get a search box. But hey presto!
You don’t. You get the searched results for these competitors. Apparently this isn’t new and Yahoo! was doing this in the 1990’s online -but for mobile I just love the feature and think that it should be deployed as standard!
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3 Responses to “AT&T US search box feature on Media Net”
Bena,
Infospace provides websearch results to ATT MediaNet. Their metasearch results include GOOG, YHOO,etc. The packaging and user interface allows for the presentation in such fashion that user is oblivious to the metasearch technology aspect and metasearch monetization rates accrued by carriers. Wave of the future mass market phone online search experience for phones. Allows carriers to shift monetization away from consumers to advertisers.
Best,
Todd
Comment made on October 28th, 2007 at 2:02 amhi Todd,
Comment made on October 28th, 2007 at 5:26 amyes! I know its InfoSpace. To be honest I tested the whole search and found it only satisfactory (on Windows Mobile 6 device). I just pulled the best of the servcie features out - which is was I put above. I still think that InfoSpaces’s strongest deployment is Virgin Mobile UK.
Agreed - user experience has a ways to go - though it appears to be evolving at a decent pace albeit not in a linear fashion. My sense is that the new generation of touchscreen phones will bring online search to the phone carrying masses. I see a decent amount of blogs debating white label search vs branded search - which will prove a red herring issue. As you have seen first hand, INSP can serve up metasearch results/rates without compromising the offdeck branded search results consumers crave.
Comment made on October 28th, 2007 at 3:25 pmLeave a Comment