au – mobile searches have more than doubled since partnership with Google

Rating: asian hot

by Jan Kuczynski (guest blogger on Asian Mobile Search from The World Forum Group)

At the mobidec 2006 event held today in Tokyo, Mr Takenouchi from au’s content and media division spoke about the current state of the content market in Japan and, interestingly, of how au’s partnership with Google has affected the way consumers use mobile search.

Since tying up with Google, au have moved the search box right to the top of their portal. Takenouchi showed a range of slides showing how the proportion of site accesses through search has increased since mobile Google started.

The killer slide was one showing a sharp increase in mobile search requests immediately after the launch. In less than a month, the number of daily mobile searches had increased to 2.5 times the pre-Google level.

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