Augme integrates with Oracle for integrated mobile marketing

In a move that represents a huge shift for mobile marketing, customers of Oracle’s CRM On Demand can now send out campaigns that can be read on any mobile device.

Users will no longer the need to create separate campaigns for mobile users, or worry that customers won’t be able to read the content on their mobile device.

Using Augme’s AD LIFE platform, Oracle CRM On Demand is now a powerful mobile CRM solution. Oracle has integrated two key elements from Augme – content rendering and device detection – to ensure that campaigns can be read on any mobile device. This is the first such integration of its kind for Oracle.

Augme’s AD LIFE platform can deliver key functions of mobile execution when integrated with Oracle CRM On Demand. AD LIFE connects with core systems to deliver mobile content, manage mobile response communications, and deliver mobile advertising, marketing and commerce tactics. AD LIFE can measure and refine mobile consumer data points across multiple media channels.

To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of customers. Augme pursued this as a result of existing clients asking Augme for a mobilization engine that can be closely integrated into Oracle CRM On Demand Marketing.

Eric Harber, Chief Operating Officer of Augme Technologies said, “We are excited to achieve Oracle Validated Integration with Oracle CRM on Demand as we continue to meet the needs of enterprise customers who must reach the mobile centric consumer”.

“With 43% of e-mail opened on a mobile device and over 10% of traffic to marketing microsites originating from mobile web browsers, unified content delivery accessible to mobile subscribers is key to successful CRM” Harber added.

“Oracle Validated Integration applies a rigorous technical review and test process,” said Kevin O’Brien, senior director, ISV and SaaS Strategy, Oracle.

“Achieving Oracle Validated Integration through Oracle PartnerNetwork gives our customers confidence that the integration between AD LIFE™ v4.0 and Oracle CRM On Demand Release 19has been validated and that the products work together as designed. This reduces risk and improves the implementation cycles for our joint customers” O’Brien added.

Find out more about Augme’s patents portfolio in this analysis from Seeking Alpha.