Australia Mobile Phone Lifestyle

I got the email below from my new best friend in the Australian Mobile Phone market - we met via Twitter and his name will be revealed in an interview later this week maybe tomorrow.  But it is a great report.

The following link will take you to the AIMIA Australian Mobile Phone Lifestyle Index.
 
http://www.aimia.com.au/enews/events/AMPLI%202008/AIMIA_ReportAugust2008_FULL_Final.pdf
 
“The AMPLI report is the only Australia-wide public report on the local mobile phone and mobile content industry. It provides key insights into who the market is, what they are using on their mobile phone, and what they want to use. The special topic for this report was communities and User Generated Content on the mobile phone, with some interesting results!”
 
This a comprehensive snapshot of the current status of the take-up of mobile Internet usage and content consumption in Australia. This is very valuable data for anyone with even a passing interest in Australia’s booming mobile industry and has some good numbers for analysts and start-ups alike.

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