Telstra is embracing the world of QR barcodes by incorporating them into a half of million subscribers phones.
Telstra says it’s mobile barcode readers will give customers quick access to websites and mobile content. They simply point their phone cameras at the specially designed barcodes, known as Telstra Mobile Codes, to access content such as weather, localised maps and mobile videos.
Telstra is giving away the automatically installed software for free which it claims is a world first. Telstra Group Managing Director for Consumer and Channels Mr David Moffatt, said more than half a million Australians would begin receiving the free mobile code readers from July 1, with more to follow.
“Telstra Mobile Codes will revolutionise the way Australians access mobile internet content and information, allowing a faster and simpler mobile internet experience just by scanning a code through their phone camera,” Moffatt said.
“Telstra is leading the way by putting the code readers on selected Next G™ mobiles for free and providing customers with a simple one-click experience.
The barcodes can be placed on virtually any surface including newspapers, clothes, business cards, shop fronts, product packaging, billboards, bus stops, magazines, menus, TVs and computer screens.
Moffatt adds “the technology had the potential to radically change the print and outdoor advertising industry by providing advertisers the opportunity to have more meaningful dialogue with customers and a better understanding of their interests.”