New book from Holloman provides case studies for a social media strategy
As Chairman of First Tuesday, the London-based professional networking forum for technology entrepreneurs, Christer Holloman believes that companies who confine social media usage to just one department have missed a trick. He reckons that it should be leveraged by every department in the whole organisation. Holloman regularly consults for major companies and tech start-ups on digital projects. Hence his book is packed with case studies. For his second book on the subject, ‘The Social Media MBA in Practice’, he’s based his guidance on case studies – 25 in total, much-requested by readers of the first book.
At the new book’s launch yesterday [October 1st 2013], at Google’s brand-spanking-new headquarters in Central London, we were treated to brief extracts from three of these case studies by Honda, PwC, and Sony.
These teaser sessions left you wanting to obtain a lot more detail and, according to Christer, there’s 2,500 words on the PwC case in the book, for example, to convey this.
Getting buy-in across an entire organisation could be a major challenge, and this was certainly a major theme pursued in the Q&A session.
The one area you can immediately believe to be cost-effective is the gathering of feedback as described by Olle Hagelin of Sony.
Why pay for surveys, media reviews et al when you can get feedback from real users?
His mantra: just listen. And he backed this up by saying that (with measurements such as analytics) he could now prove he was right.
There was also a contribution from our hosts, Google. David Keene (wearing his Google Glass spectacles – though their benefits remained unexplained) encouraged us to think of the workplace now more as a culture than a physical location.
Ironically, this was then followed by a plug for Google Maps!
Christer’s book is available for pre-order on Amazon, to be released on October 11th 2013.
The Social Media MBA in Practice traces the story of one company adapting to social media, with each step of the journey told through the lens of a different organisation’s real-world experience.
The cases cover a wide range of examples: – from B2B to B2C, local to global, private to public sector, examining diverse industries and organisations such as the Israeli Foreign Office and the NHL hockey team Minnesota Wild, as well as global brands like Sony, PwC, Honda and many others.
Christer Holloman has been writing technology trend features for Sky News online for the last three years, reaching over 7 million readers every month.
He was previously the head of digital product development at The Times and The Sunday Times in London.
Furthermore, Europe’s largest regional newspaper, The [London] Evening Standard, named Holloman one of London’s most influential individuals within New Media.
Connect with the author and other readers by joining the The Social Media MBA Alumni group here … www.socialmedia-mba.com.
Those seeking the book – it’s ISBN is 978-1-118-52454-1.