Author Archives: Alex Wood

V2_StrikeAd White paper: Demystifying conversion tracking for agencies in mobile advertising

StrikeAd, a mobile advertising specialist, today announced a new White Paper which sets out to explain what is often thought of as the ‘black art’ of ad tracking information which is passed through app stores. Continue reading

snaptagreaderapplogo Glamour and L’Oréal deploy SnapTags

SpyderLynk, a marketing technology company and creator of SnapTag, today announced the launch of Snap-to-Buy, the first-to-market mobile commerce solution that closes the loop for publishers and advertisers, allowing them to take traditional media right to the intersection of social, mobile and, now, m-commerce. Continue reading

leikilogo All Top 5 Sites in Finland Use Leiki Recommendations

Leiki, a provider of targeted advertising and content delivery, is now offering its services on all of the Top 5 sites in Finland. Each of these sites has unique weekly visitors in the range of 1.5 to 2.8 million, with weekly page views from 30M to 100M per site.

Leiki’s Finnish customer base includes both of the national tabloids, the three biggest TV broadcasters and the largest morning newspaper in addition to several dozen smaller sites. Continue reading

adfonic_logo_rgb Adfonic continues global expansion

Adfonic, a global mobile advertising marketplace, has launched new local operations in Singapore and San Francisco.

The marketplace is currently driving over 8 billion and 12 billion ad requests in Asia-Pacific and the US respectively.
Continue reading

gomoQR Augmented Reality – as bad as QR?

The onslaught against QR codes from press releases fired our way the continues to surprise us at Gomo.

Augmented reality (AR) has become the futuristic media of the moment, but many consumers, including young, tech-savvy Millennials, are having a hard time figuring it out. In fact, only 11% of high schoolers and collegians have ever used an AR app. Continue reading

fiksu ebook Record costs for iOS app downloads and marketing in December 2011

Fiksu, a mobile app marketing agency, just released it’s latest round of data on iOS app downloads and user acquisitions. This most recent survey covers December and the important Christmas period, when many received new smartphones. Continue reading

mobile-marketing Mobile Marketing Roundup: McDonalds geotargets, marketers don’t get mobile and more…

Here’s your Tuesday round-up of the hottest mobile marketing stories from across the globe.

In this edition we look at Forrester’s mobile marketing company rankings, McDonalds geotargeting, marketers not getting mobile and more… Continue reading

AdIQuity_logo AdIquity mobile ads reaches 14 billion requests per month

AdIQuity, a mobile ads platform based in Bangalore, India, has announced it is now serving 14 billion ad requests per month across 220+ countries. This signifies a growth of 600% in the last 9 months of its operations. Continue reading

sponsormob-exhibit Sponsormob and RingRevenue launch Mobile Click-to-Call in US

Sponsormob, a mobile advertising solutions provider, is now offering mobile Click-to-Call to advertisers in the United States through a strategic partnership with RingRevenue, a provider of call performance marketing in North America. Continue reading

mobile-marketing Mobile Marketing Roundup: Apple in Q4 2011, Social and Mobile revenue and more…

Here’s your Monday round-up of the hottest mobile marketing stories from across the globe.

In this edition we look at Social and mobile media revenue, Apple’s post Q4 position, top tips to market a mobile app and more… Continue reading

yougov Mobile Wallet tech offers lifeline to British retailers

According to research from YouGov, an online market research consultancy, British consumers’ reluctance to queue means retailers are not only losing almost 21 million potential customers to sell to every year, but some of those customers are potentially lost for good, as they turn elsewhere to purchase goods.

YouGov conducted a study based on a hypothetical scenario in which consumers were asked questions that involved queuing. Adults on YouGov’s UK online panel were asked questions to understand if queues restrict retailers from making sales. A further objective of the study was to determine how consumers expect retailers to reduce queue times. Continue reading

jays_logo Jays teams up with Samsung

Jays, a Swedish headphone manufacturer, has signed a joint promotional agreement with Samsung, commencing in February 2012.

The Swedish headphone manufacturer has long had a strong presence in Asia and the new partnership with Samsung will give Jays a further boost in South Korea. Continue reading

mobsmith AOL partners with Mobsmith to drive mobile display ads

Mobsmith, a turnkey mobile advertising platform for advertisers and publishers, has announced that AOL has tapped Mobsmith to drive mobile display ad sales in all AOL markets nationwide. Continue reading

irelations-app-icon-114 Pringgle debuts its Relationship Bank Account Manager

Kuala Lumpur-based Pringgle Media has released iRelations 1.0, which is claims to be the ‘first relationship bank account app for iPhone’.

iRelations helps users managing and improving their relationships with people who are important to them through keeping lists – ie tabs on your mates. Continue reading

smiley_happy_face_qr_code_flyer-p244490882272321122zvfzl_400 QR Code use up by 617% – but who’s listening?

In contrast to my earlier post this week – where I called the end of QR codes, some interesting data on their use in magazine ads has been released by Nellymoser, a mobile marketing and technology company.

After analysing 164,255 glossy pages from the top 100 magazines, Nellymoser noted a 617% increase in the use of QR codes, including Microsoft Tags and barcodes between January and December 2011. Continue reading