Author Archives: Bena Roberts

About Bena Roberts

GoMo News' founder and former managing editor, Bena Roberts has now moved on. She's now spending more time with her family. Tony Dennis has now assumed her mantle as the site's editor.

Kargo introduces mobile sites for 5 Bauer publishing media brands

In Touch Weekly, Life & Style Weekly, J-14, M and Twist Magazines Now Featured on Kargo Mobile Publisher Network

Kargo ( ), the premier mobile publisher network today announced its partnership with Bauer Publishing managing mobile platforms for In Touch Weekly ( ), Life & Style Weekly ( ), J-14Magazine ( ), M Magazine ( ) and Twist Magazine ( ). Kargo was tapped to represent the Bauer Publishing brands in their first ever mobile sites, growing its audience by mobilizing content and implementing dedicated communities, social features and rich advertising.Having entered the U.S. market in 1981 with the successful launch of Woman’s World, Bauer Publishing U.S. now consists of 13 magazines across several distinct consumer segments:
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Top mobile marketing news MMG, Take5, Google, M-Commerce

MMG launch SMS Marketing platform

Forbes – Google Advertising

Take 5 is understood to be paying in the region of $10 million (€7 million) for DRG

QR codes in Asia

Redtxt campaign

Ted Baker M-Commerce launch Continue reading

Sofialys Partners with Terragon for Mobile Advertising in Africa

Sofialys, Europe’s leading Mobile Marketing company is pleased to announce that it has inked a partnership with top Nigerian New Media Group Terragon Limited, in a bid to expand its global presence. Under the terms of the deal, the Paris-based company will provide its Ad Serving technology to the Twinpine Network – the mobile advertising [...]

MLOVE ConFestival Japan October 29 2011

[ October 29, 2011; ] The MLOVE ConFestival has been named a “TED for Mobile” and a meetup of the “IT avantgarde” with an engaging and inspiring event format.
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rob-eroh Exclusive Interview with Rob Eroh from eBay Local from The Where Business

Dear GoMo News reader,
I hope this email finds you well. I’ve just been speaking with Rob Eroh, Head of Product and Engineering for eBay Local, and have compiled a really exclusive interview which I want to share with you!
You can download this one off interview here
Not only does Rob talk strategy, but also discusses future [...]

Toyota, Madonna and Kanye West make great adverts for mobile!
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Top mobile marketing news, 4th-Screen, Mobilethink and Cardmobili

Mobilethink Analytics
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GoMo News being updated

There are quite a few changes going on at GoMo News at the moment. The site will be tweeked and some new pages are being added and the banners are all changing!

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wind-hellas Vodafone Greece in talks with Wind Hellas


Vodafone Group confirms that it has entered into discussions with Largo Limited to explore a potential business combination between Vodafone Greece and Wind Hellas. Discussions are at an early stage and there is no certainty as to whether an agreement will be reached.
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Appnation III Show Me The Money Conference San Francisco

[ November 30, 2011 to December 1, 2011. ]
APPNATION is the place where the app and connected device ecosystem meets. November 30 – December 1 San Francisco
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BlueVia uses BOKU technology for in-app payments

BlueVia, the global API program of Telefónica (one of the world leaders in broadband and mobile services with 295 million subscribers), today releases a new billing API that allows developers and merchants to link in-app payments to mobile operator bills without additional authentication.
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Top mobile marketing, advertising and payment links

Here is a list of the top mobile marketing, advertising and payment stories of the day
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New Origami subscriptions from Orange France

Personalised care: the centrepiece of Orange France ‘s new Origami subscriptions
Every six months, Orange contacts its Origami customers for feedback and personalised advice        
Unlimited text and multimedia messaging across the whole range – even with the two-hour Origami zen call plan
 New: unlimited daytime calls with the Origami jet plans from €68/month
 And still an exclusive benefit for [...]

Gaddafi OUT – Mobile Advertising IN!

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ivs_logo-trans Cashless festivals become a reality with PayPass and MasterCard

With the festival season in full swing both organisers and festival goers are suffering the usual headache of managing cash with the average queue at the ATM reported as over an hour. However Intelligent Venue Solutions (IVS), who have over 30 years experience in large live event management have proven that it could very soon be a thing of the past.
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