Author Archives: Bena Roberts

About Bena Roberts

GoMo News' founder and former managing editor, Bena Roberts has now moved on. She's now spending more time with her family. Tony Dennis has now assumed her mantle as the site's editor.

Amazon Kindle Fire – Parents Beware!

I got this rant from a regular reader and commentator on GoMo News – Giff Gfroerer
Regional Director i2SMS
. He has been having a lot of problems with Amazon and as a parent myself – I thought I would share the story with you. Continue reading

eagle-eye Russell Buckley becomes Eagle Eye Advisor – steps down from CMO position

Eagle Eye’s CMO, Russell Buckley, has announced that he’s going to step down from full time role at Eagle Eye from February, though we’re delighted to say that he will continue to act in an advisory capacity in the future and support the company in an ad hoc role.

“When I started at Eagle Eye” writes Russell, Continue reading

Job of the Day…. Director Partner Management EME – London

Job of the day…..DirectorPartner Management EME –London

Global Mobile Advertising network is hiring for a Director Partner Management to manage key premium publisher and app developer relationships. This is an excellent opportunity to join a rapidly expanding Mobile Advertising player.

Click on the link below for more details or contact Aspire Mobile, the global leading provider of Mobile Media professionals.

Click here Continue reading

Orange Bright Box wireless router launched

New Orange Bright Box wireless router, its most powerful router to date, features Advanced wireless ‘N’ technology offering customers the best Wi-Fi range (250m)  to date
The Bright Box wireless router includes intelligent wireless, allowing customers to move all of their connected devices to the channel with least signal interference
With ‘Plug-in and play’ set-up, the Bright [...]

Job of the Day …. Account Manager Mobile Advertising London

Job of the day…..Account Manager – London

The world’s leading location-based mobile marketing and advertising company, is looking for a smart, energetic and organized candidate to help support the rapid growth of the business in the UK and Europe.

Fore more details, please contact Aspire Mobile, the global leading provider of Mobile Media professionals. Continue reading

Velti CEO Alex Moukas at MWC Mobile in Marketing Session

[ February 28, 2012; 2:00 pm to 4:00 pm. ] Velti CEO Alex Moukas, will be participating in the first advertising session of the Mobile World Congress entitled Mobile in the Marketing Mix: Does having an app count?
DATE: Tuesday, February 28
TIME: 2:00 pm – 3:30 pm
LOCATION: Hall 5, Auditorium 3

Mobile has the potential to be all things to all men when it comes to advertising. Big screens and fast networks mean mobile could compete for eyeballs with TV and movies; search puts it up against the fixed internet; SMS and messaging are possible replacements for direct mail. But is such a blanket approach the right one? What is the ‘right’ use of mobile in advertising? Does the contextual nature of mobile actually mean that we should be talking about marketing, not advertising?

This session will ask how mobile should fit into a brand’s cross-platform marketing strategy. It will consider how we should conceptualize mobile, whether in terms of its potential to create a short-term splash or to build and support long-term consumer engagement.
Continue reading

Havas Media brings Mobext to the Philippines

The move follows the acquisition of Snapworx’s mobile operations and creates the market’s largest mobile agency
Asia Pacific, 17th January, 2012 – Havas Media announces the acquisition of a majority stake in Snapworx Mobile Inc. the mobile marketing arm of Snapworx Inc., one of the Philippines’ biggest digital marketing agencies. Following the acquisition Snapworx’s mobile business [...]

aspire-mobile-jobs Job of the Day….. Account Director – London

Job of the day…..Account Director – London

This highly successful US Mobile Marketing company are expanding into Europe and are now hiring for a strong Account Director with solid Business Development Skills.. Working with operators, media companies and brands, you will be responsible for generating revenue in new and existing accounts.

Fore more details, please contact Aspire Mobile, the global leading provider of Mobile Media professionals. Click Here. Continue reading

Job of the day – EME Business Development Director – Mobile Ads

Super new opportunity!!

Global Mobile Advertising Player ishiring for astrong Business Development Director to drivebusiness and partnerships with mobile app developers and publishers….

Click here for more details: Continue reading

Mobile Premier Awards 2012 Online Jury

Mobile Premier Awards 2012 Online Jury
An online jury of industry experts will select the 20 best apps out of all AppCircus 2011 winners, and some 46 Winners from 25 countries who competed during the highly successful AppCircus 2011 World tour – will again pitch live for the Best App of the Year at the Mobile [...]

Viggle launches first ever loyalty program for TV

Viggle® Launches First Ever Loyalty Program for Television
Users check into TV shows to get real rewards such as gift cards, movie tickets and music
NEW YORK – January 18, 2012 – Function(x) Inc. (Symbol:FNCX), founded by media and entertainment entrepreneur Robert F.X. Sillerman, announced today the upcoming availability of Viggle®, a rewards-based loyalty program for television. [...]

I just became God on Brickshooter iPad Game!

It is not very often that I find myself to compelled about a mobile/iPad game. Apart from Words with Friend, Scrabble, Chess and Checkers I don’t really play any. But that was until my kids started playing Brickshooter. Continue reading

Job of the day…. Senior Business Development Manager – London

This global Mobile company that operate a full service Mobile Marketing platform are now hiring for an experienced Business Development Manager.Working with leading brands you will be responsible for driving revenue in the UK and other key European countries Continue reading

blyk-4mill Blyk rocks 4 million subscribers


Blyk has seen its audience base increase from 1 million to 4 million in 2011

Highlights:

The audience growth is proof of the Blyk media concept, which can be explained in multiple ways:

1. Reduction of churn
Blyk Media is reducing churn of the operator customer base. In India, we have seen a 48 % churn reduction with Continue reading

mpoweredbrands mPowered Brands at Mobile World Congress

[ February 28, 2012 8:00 am to February 29, 2012 6:00 pm. ] GoMo News is delighted to be a media partner with mPowered Brands at Mobile World Congress this year. I was also invited to moderate some of the panels at the event but had to decline as it clashed with my preparations for our GoMo News Blender sponsored by Velti. If you are in mobile advertising this is a must attend event – if you are looking for some info on other great parties or events email me!! Continue reading