Author Archives: Bena Roberts

About Bena Roberts

GoMo News' founder and former managing editor, Bena Roberts has now moved on. She's now spending more time with her family. Tony Dennis has now assumed her mantle as the site's editor.

Facebook makes cost per click 45% cheaper

OK, I am sorry.. it is in German -but its a very interesting new report. If you can’t speak German then try Google Translate.
FACEBOOK ERMÖGLICHT 45 PROZENT GÜNSTIGERE COSTS-PER-CLICK – DAS ZEIGTANALYSE VON TBG DIGITAL – aktuelle Pressemeldung
“Global Facebook Advertising Report” zeigt den deutlichenKosten-Vorteil, wenn Facebook Advertising innerhalb von Facebook verlinkt wird
LONDON, [...]

aspire-mobile jobs Job of the Day EME Business Development Director- Mobile Advertising

GoMo News is delighted to annouce a new partnership with Aspire Mobile

Every day we will publish an exclusive up to the minute top job in mobile!! The first one looks great, see below.

EME Business Development Director – Mobile Advertising

This global Mobile Apps/Advertising player is hiring for a strong Business Development Director to drive business and partnerships with mobile app developers and publishers. This is an amazing opportunity at the centre of the exploding Mobile app-driven economy. You will report to the Managing Director of Europe to help dramatically grow the adoption of mobile application developers. Continue reading

Top Mobile Marketing Links: Augme, mobile marketing, Appconomy, QR

Interview with Brian Magierski Appconomy. I don’t know Brian but I know the fabulous Gerry Goldstein who works for the business – so the company must be going places!

http://www.texastechpulse.com/interview_with_brian_magierski_appconomy/s-0040336.html

Did mobile marketing fail in 2011 – I have linked to this article even though I don’t necessary agree with it. I feel it is trying to be controversial.

http://www.bizcommunity.com/Article/410/78/69101.html

Augme – is hitting the numbers. I have to say I might invest in Augme this year and I definitely want to meet and interview the company. It has bought itself into the world of mobile marketing barcodes and advertising but hasn’t really promoted its brand as much as it should.

http://www.zacks.com/stock/news/67546/Augme+Begins+to+Ramp+the+Top-Line

Ivrnet to acquire txtmenow Continue reading

Vodafone Hungary Launches sicap kiosks at its SmartStore in Budapest

Bern, Switzerland, 11/01/2012. Sicap mobile money kiosks have been deployed in Vodafone Hungary’s showcase “Smart Store”, the smartphone experience store in “Fashion Street”, Budapest. Vodafone pre-paid subscribers can now top up their credit in seconds on the user-friendly touch-screen kiosk, and post-paid subscribers will shortly be able to pay their monthly bill with it.
The sicap [...]

@CES Fandango Mobile Ticketing at Regal Cinemas – a HIT!

LAS VEGAS – (Consumer Electronics Show – January 10, 2012) Fandango, the nation’s leading movie ticketing company, launched its eco-friendly and paperless Mobile Ticket program in the Fall of 2011 at more than 1,000 screens of the Regal Entertainment Group, the nation’s largest theater circuit. Continue reading

Jumptap creates mobile advertising for the Romney Campaign 2012 Elections

Jumptap helped Romney be the first candidate to run mobile ads for both the IA caucus and NH primary.

The ads, targeted at the zip-code level, cost just a fraction of TV or radio exposure but have a powerful, personal impact.

The use of mobile in the primaries may well be a precursor for the 2012 presidential election. Continue reading

Orange Launches new Android tablet Tahiti

The Tahiti is available for £69.99 on a £25 a month, 24 month data plan which includes 1GB of anytime data, 1GB of quiet time data* and unlimited WiFi hotspot access each month (subject to fair usage). Continue reading

8000 people downloaded mobile ticketing app from FTPE

8000 people download mobile ticketing app from FTPE

Consumers travelling to and from Manchester Airport can now purchase a ticket with their mobile phone.

From the press release: Continue reading

Cannival of the Mobilists returns for 2012

The Carnival of the Mobilists is back! If you didn’t know its a blog linking type of hippy show off your cool article thingy and I used to be really involved a few years ago. I heard recently about its return and here is the first one of 2012. Enjoy some great articles and links from friends in the mobile space. Continue reading

Ammobia new mobile markeitng agency launched

Ammobia is a subsidiary of High Converting Media Inc. It has launched a full service mobile marketing arm.

What?
Basically app marketing, android app development and text messaging are the services on offer from this new company. Continue reading

Vodafone expands Partner Markets

Vodafone today marked the tenth anniversary of its Partner Markets division by unveiling plans to further expand its international presence through mobile operator relationships across the widest possible geographic footprint.
In the last six months alone, Vodafone has established or renewed agreements with 12 companies including SFR and members of the Conexus Mobile Alliance [...]

Paul Childs CMO Adfonic – Mobile Advertising Trends for 2012

The following has been written by Paul Childs, COO Adfonic.
2011 was a year of rapid growth and change in the mobile advertising industry. It was the year that saw smartphones, tablets and the mobile internet become mainstream among consumers and that saw marketers and advertisers increase spend and begin to prioritise mobile. 2012 looks set [...]

Merry Christmas from GoMo News

Merry Christmas and a Happy New Year.
We will be offering a press release and occasional story service from December 23 to January 2 2012.
For anything urgent please contact Tony Dennis.

Everything Everywhere extends mobile advertising Shots to T-Mobile UK

Everything Everywhere has started the roll out of its interactive SMS/MMS mobile advertising service to selected segments of the T-Mobile customer base for the very first time. The new service which launches on T-Mobile this month, provides a platform for brands to engage and interact with T-Mobile customers and follows the success of Orange Shots which launched last year.

Orange Shots? Continue reading

velti-blender The GoMo News Blender at Mobile World Congress – sign up now!

This is an invitation event – so please sign up today!!!

Velti is the headline sponsor of The GoMo News blender February 28th 2012 at Mobile World Congress. Diffussion Pr will sponsor the cocktails and the event will be a full on get down and excited about mobile marketing event.

If you are in marketing, keep your tie on; get your business cards out and make sure you do some great business!

http://​gomoblender.eventbrite.com/

Register NOW!!

We look forward to welcoming you to our open bar! Continue reading