Author Archives: Bena Roberts

About Bena Roberts

GoMo News' founder and former managing editor, Bena Roberts has now moved on. She's now spending more time with her family. Tony Dennis has now assumed her mantle as the site's editor.

Webinar from MACH on Advanced Messaging

[ November 17, 2011; 10:30 am; ] Build your own SMS business and generate immediate revenues with a Plug & Play solution!

SMS application messaging is currently driving the mobile advertising wave and is likely to remain a key mobile messaging medium over the coming years.In order to build your own SMS business in a challenging environment, you need to be able to harness the five key elements of mobile messaging. You need a partner who offers an effective and robust software solution. Continue reading

France Telecom-Orange and Publicis Group launch venture fund

France Télécom-Orange and Publicis Groupe  decide to launch a venture-capital fund to boost development of the digital economy
Paris, 7, November, 2011 – France Télécom-Orange [EURONEXT Paris : FR0000133308] and Publicis Groupe [EURONEXT Paris : FR0000130577] will announce today plans to launch a new venture capital fund. The fund will finance and develop budding entrepreneurs in the digital [...]

SimplyTap Instant Mobile Checkout

 The Mobile Money Network™ (MMN) can today announce that its instant mobile checkout, Simply Tap™, is live. Carphone Warehouse, with Best Buy Europe, is one of the first major retailers to integrate Simply Tap™ into its customer experience with shoppers able to buy directly from Carphone Warehouse advertising, direct marketing, website and buyer’s guide.
Carphone Warehouse [...]

lumata-logo Lumata Mobile Marketing Consultancy from Buongiorno and Francisco Partners is born

Lumata has been born.

What?

Lumata is a new mobile marketing consultancy for the B2B space created by Francisco Partners and Buongiorno.

Buongiorno and Francisco?

Well we all know Buongiorno as the king of mobile content. It seems that bits and bobs of its B2B business have been sold – or blended within this new business Lumata with Francisco Partners.

I had a quick look at the Francisco Partners website and it looks like they are VERY big fish in the creating successful business space.

What does this mean?
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AppCircus London at TechHub on November 16th

[ November 16, 2011; ] AppCircus is coming to London on November 16th at TechHub, the community and workspace reflecting the vibrancy and global outlook of the technology scene in the Shoreditch/Old St area.

The AppCircus will gather London’s talented developers to showcase their apps in front of a jury of industry experts. The winner receives a nomination for the Mobile Premier Awards, to be held in Barcelona during the Mobile World Congress 2012.

Don’t miss this opportunity to show the world about your new ideas. A professional jury and a vibrant audience will dedicate you their time to get to know your app, and that is priceless! This event is open and free to developers; start-ups and any other organization with apps on any platform, giving a great chance to present live their applications on stage.

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@4G World – great panels and interviews from the show

Below we have some fabulous shows, panels and interviews with leaders in the 4G space live from 4G World in Chicago. These are a must for for any competitor in the space.

Please watch below for insights on Cisco, NFC, Yankee Group and more…

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Zoove secures further USD 5 million from Rogers Ventures for StarStar Numbers

We first wrote about this here and we thought it was good then, we were not alone:

http://www.gomonews.com/zoove-gets-usd-15-million-in-funding-to-provide-starstar-numbers-to-corner-mobile-advertising/
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Women in Wireless Panel with mBlox, Mobile Posse and Persistent Systems

bnetTV hosted the first of a series of Women in Wireless Shows at trade conferences globally. This was a great first panel with

Charlotte Furs- VP of Sales, America-mBlox
Heather McKensie-Carlisle, SVP Consumer Experience, Mobile Posse
Desiree Castillejos, VP of Corporate Development, Persistent Systems

We spoke about mobile commerce and mobile marketing and I am the host! Please ignore my bald patch- at least my hair is coming back!

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CTIA Party overview plus Sprint Media Lounge

Unfortunately, on the first night of CTIA – I got a stomach bug and the only party I attended was Myriad. But it was a super party and I was greeted at the door with “welcome the fabulous GoMo News”… you know that I love flattery!

Before I go on about the parties I have to shout out to Sprint for the most amazing media lounge with food, drinks, smoothies, vegan stuff (yey) and all sorts. It was a huge treat and I also finally demoed Google Wallet and got a great interview (up next week). I hardly write about Sprint but with such great focus on us at the show and really super staff and interviews – that is going to change….
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@CTIA HipCricket CMO Jeff Hasen on mobile marketing fashion with Michael Kors

As you know Augme bought HipCricket for 44.5 Million. We speak to the HipCricket CEO Jeff Hasen about mobile marketing, campaigns with Michael Kors.

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Morning Show at CTIA with VP Public Affairs CTIA and Andrew Millar CEO Polycom

This is a great start to CTIA a morning show setting the pace and scene for the event. We are delighted to have the CEO and President of Polycom involved and the VP of Public Affairs at CTIA. Please watch below

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Great CTIA News on tablets, EVO, Sprint and hot products

Before I headed over to CTIA I had a great chat with the super guys over at LightReading.com. They are doing the show daily and I asked them if I could link-in to super news from the show daily as I was too busy moderating conferences and panels to work at the show. They agreed and here are some links to tablet news and other hotties.

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@MMA Forum first interview CEO Scanbuy Europe David Marutiak

First interview with David Marutiak the new CEO of Scanbuy Europe based in London.
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@MMA Forum Digital Republic Karim Khalifa

Another great video from the MMA Forum in London. I have to say it was a super event for getting brands and agencies talking. Here is Karim Khalifa from Digital Republic

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@CTIA hot mobile marketing news briefs

Hot news at CTIA

Guidelines for Mobile Giving

PaymentOne puts the consumer first (well we hope so!!!)

MobeamInnovative light based communications technology now available to manufacturers and carriers that want to produce smartphones with complete mobile commerce functionality that includes mobile coupons that work everywhere

Tyfone Introduces iCashé Mobile Wallet That Combines Mobile Banking With Digital Commerce
iCashé is the first mobile wallet people can use today to make purchases from over 100 participating merchant brands
….more….. Continue reading