Author Archives: Hans Cett

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC -

no clear boundaries for data ownership - moar professional athletes will help drive smart clothing sales

Fitness wearables market worth $10bn by 2020 says Juniper

The fitness wearables sector will generate over $10 billion in hardware revenues by 2020 (up from an estimated $3.3 billion in 2015), a new study from Juniper Research has found. This tripling effect will be largely driven by the sales of wrist-based trackers, whilst hundreds of thousands of connected garments used by professional sports teams will showcase wearable technology’s most advanced capabilities. The is latest research – ‘Smart Wearable Devices: Worldwide Consumer & Enterprise Markets 2015-2020‘, has also found that that devices offering more advanced fitness tracking capabilities – such as heart-rate tracking and blood-oxygen saturation levels, are becoming more popular. Continue reading

xAd spots a rise in inverse showrooming

Launches its Mobile Path to Purchase report

xAd has launched its biggest research of the year – the company’s third annual ‘UK Mobile Path to Purchase’ report. This study examines how consumers’ relationship with mobile and physical location affects purchase expectations and decisions. 2015′s study contains online survey data from 1,500 UK-based smartphone users who have used their devices for a purchase decision in the previous 30 days. Perhaps the most surprising finding is a rise in ‘inverse showrooming’. This was where 60 per cent of consumers who research goods and services in-store then proced to convert. those searches to purchases on location. Consequently, this new research reveals that consumer purchase decisions are influenced by real-time location. Continue reading

a clear warning - erlin Brain Test malware more cunning than 1st thought

Tripwire’s Erlin warns of dangers

An app known as Brain Test has been infecting Android phones since August [2015]. Apparently, it pushes unwanted ads onto devices. However, researchers now think the malware may be more advanced than previously thought. According to a report cited by EWeek, the malware installs a rootkit allowing hackers to run an arbitrary code on the infected device. Tim Erlin, director of security IT and risk management at Tripwire commented, “Ads appearing on your Android phone outside of a specific application are a clear warning sign that something is wrong.” Continue reading

Apple fanbois will  welcome sapphire glass - ebbett Battery life is prime concern for phone users

Latest research from Protect Your Bubble bad news for Apple

According to research carried out by mobile phone insurance specialist, Protect Your Bubble, 37 per cent of UK mobile users have noticed their battery life deteriorate dramatically since they acquired their first handset. So, in light of the iPhone 6S ‘battery-gate’ fiasco – if battery life is what consumers care about, then Apple may be in a bit of trouble. Significantly, the research found that long battery life is the top priority for over half of buyers 51 per cent when choosing a new phone. And it’s even more important to mobile users than which mobile operating system [OS] the phone has (36 per cent). Continue reading

Industry reaction to BT’s takeover of EE

Meanwhile the Three/O2 looks increasingly uncertain

It seems that the UK’s CMA watchdog has provisionally approved the merger of BT – the incumbent telecoms operator and leading UK mobile network operator [MNO] – EE. It seems that this permission was widely anticipated but it appears that the efforts of Hutchison Whampoa – owner of the Three mobile network, to acquire rival MNO – O2 may not be so successful. Here is some industry reaction to this news … Mark Soden, md for Technology, Media and Telecoms (TMT) practice at Norman Broadbent commented, “Sceptics in the sector are up in arms about BT’s potential acquisition of EE, but the huge advantages are clearly being ignored – the combined business is a positive development that will benefit customers.” Matthew Howett, practice leader for regulation with with Ovum, said, ” Of course the more challenging transaction to win regulatory approval will be that of Three/O2. Continue reading

1st Windows 10 smartphone from Microsoft

Lumia 950 has dual anntena & super camera

Nokia – or should we say Microsoft, has just [October 2015] announced the latest smartphone in its Windows based range – the Lumia 950. This is, of course, Microsoft’s first Windows 10 flagship smartphone. Obviously this handset will have to play on its hardware features because it doesn’t have a cat in hell’s chance of competing on the ‘mobile apps supported’ front. Traditionally, Nokia has chosen to go big on the capabilities of the built-in camera. This is exactly the sort of smartphone which will lead to the disappearance of the consumer dedicated digital camera. But what intrigued us here at GoMo Towers is the fact that the company decided to go it big on the handset’s dual antenna system. Continue reading

Google & Microsoft agree to end their patent battle

Dr Aaltonen diagnoses boredom with pursuit of the pointless

It seems that industry giants – Google and Microsoft, have finally agreed to end their respective patent battle.
According to Dr Aleksi Aaltonen, an assistant professor of information systems with Warwick Business School, commented, “Patent battles are business as usual for tech giants that use them for various purposes. Lawsuits are used to claim financial damages but undoubtedly are also used for strategic manoeuvring and even for PR.” He hints, however, have probably become bored with pursuit of pointless. He added, “Given that software patents are often notoriously ambiguous, lawsuits tend to become drawn out affairs that can last years.” Continue reading

apple's forte is big innovations - francis Comment on iPhone 6s’ release today’s Abby Francis on 3D Touch, Live Photos and memory upgrade

As Apple fanbois worldwide wait eagerly in queues [lines] today [September 25th 2015] to purchase the very latest Apple smartphone – the iPhone 6s, Abby Francis – mobiles expert with has been kind enough to share her views on this product release with us. The main new features she highlights include 3D Touch; front-facing and rear camera improvements/Live Photos; and the upgrade to 2GB of memory. Abby Francis reckons that, “Apple’s forte is making innovations bigger, better and of course, mainstream.” A bit like Apple final embracement of NFC, then. Plus Huawei announced its version of 3D Touch earlier in September [2015], of course. Continue reading

the real thing Fake Xcode wreaks havoc with apps on iTunes

China based attack even affects TenCent’s WeChat

It seems that malware dubbed XcodeGhost has been found embedded in hundreds of legitimate apps on Apple’s iTunes App Store. No reason for most iOs users to panic because the affected apps all seem to be those aimed at the Chinese market. It seems that the malware got passed Apple’s software checkers because it was introduced by a bogus copy of Xcode – the software required by all those wishing to develop iOS apps. Worryingly, however, it is app developers who are being targeted in this attack. The official line is that it was quicker to download the bogus Xcode from Chinese servers rather than Apple’s own. However, GoMo News would speculate that since the licence fee for Xcode is so high, developers were drawn to the fake version because it was free. Continue reading

colao unphased by malone sabre rattling Liberty Global/Vodafone deal seems a No-No

Vittorio ain’t going to be pushed around by John

The general consensus of opinion is that a deal to combine John Malone’s Liberty Global with Vittorio Colao’s Vodafone in order to offer that Holy Grail of a decent fourplay [quad-play] in Europe has almost certainly unravelled. The combination of the two comms giants would make a great deal of sense if you believe that fourplay is the way to go. Here at GoMo News we don’t think it is such a brill idea, of course. Anyway, Vodafone has got a very good mobile presence in the major EU markets such as Germany and Spain – plus the UK, naturally. And Liberty Global now control Virgin Media which has a key position in the supply of digital TV. But the financial hurdles are too great, it seems. Continue reading

caudwell's image didn't benefit from the collapse Another VC to look into UK’s Phones4u demise

Asking for access to investigation into High Street retailers’ demise

There is, of course, a perfectly logical explanation for the collapse of one of Blighty’s largest High Street mobile phone retailers last year [2014]. The company lost its last two Brit MNO [Mobile Network Operators] – out of four- as partners for handset contract sales. And that’s the reason given for placing Phones4U into administration by BC Partners – the VC firm which was effectively controlling the retailer at the time. However, its obvious that others besides GoMo News thinks that there was more to it than was revealed. (See ‘Complex series of events lead to Phones4U demise‘). Now a story in The Sunday Telegraph claims that Cyrus Capital partners have joined Stonehill Capital Partners in approaching the administrators – PwC. The pair want access to an investigation carried out by legal firm, Quinn Emmanuel, into the circumstances leading up to Phones4U’s demise. Continue reading

-bhas 5G revenues to kick in by 2025 says Juniper

Predicts they’ll be worth $65bn globally

A healthy adoption rate for 5G services has been predicted by British market analyst,  Juniper Research. The new report ‘5G Market Strategies: 4G LTE Evolution, Spectrum Analysis & Opportunities 2015-2025,’ forecasts with service revenues set to exceed $65 billion by 2025. That’s compared to just $100 million during its first year of commercial services in 2020. To put that in context, that figure would represent approximately 7 per cent of all mobile network operator [MNO] billed service revenues. Whilst the first commercial roll outs are expected in 2020, Juniper says, widespread adoption will only occur from 2025. Continue reading

breaches no longer if but when - spykerman UK leading cellular retailer admits customer records hack

Being Carphone Warehouse this could affect 2.4 million people

It seems that the UK’s leading cellular retailer, the Carphone Warehouse, has felt the necessity to admit here that it has been victim of a security breach which enabled hackers gained access to the bank details of 2.4 million customers. Customers with accounts at, and could be affected, too. Mike Spykerman, a vp with OPSWAT, warned, “The reality is that data breaches are no longer a question of if, but when. To avoid cyber attacks being successful, companies should prepare their defences. Mark Bower, global director with HP Security Voltage, added, “It’s a clear signal that contemporary data encryption and tokenization for all sensitive fields, not disk or column level encryption for credit cards, is necessary to thwart advanced attacks.” Continue reading

icrosoft  -fogg Redmond has lost the mobile OS war again

Inc industry comments from IHS Technology on Windows 10 launch

If you watch the latest TV adverts from Redmond based giant, Microsoft, you could be forgiven  for not having the  slightest clue what Windows 10 actually delivers. This latest version of Windows (and no-one has successfully explained what happened to Windows 9.0) works on both mobile and PC. So it seems that Windows Phone is dead. Just like Windows Mobile was before WP6. Thus, according to Ian Fogg, director of mobile analysis with IHS Technology, “Microsoft has lost the smartphone OS war to iOS and Android.” The plus side – it seems that Cortana, Microsoft/Nokia’s answer to Apple’s Siri, has made it onto the desktop. Continue reading

T-Mobile to launch Jump on Demand

Apparently the US MNO is amping up existing ‘un-carrier’ initiatives

T-Mobile USA (the US based MNO [Mobile Network Operator]) is to launch on June 28th [2015] ‘Jump on Demand’ – an enhanced frequent-upgrade programme which builds upon its existing Jump offering by letting customers upgrade their smartphones as much as three times a year. Jump on Demand, unlike the original Jump programme does not require a $10 monthly membership fee. Plus customers don’t have to pay off half a device’s cost prior to upgrading. Furthermore, it also does not include device protection. “Jump on Demand is T-Mobile’s way of getting into the device-leasing business while simultaneously satisfying customers who desire easier, more frequent smartphone upgrades,” commented Tammy Parker, a senior analyst with Current Analysis. Continue reading