Author Archives: Hans Cett

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC -

schneyder - How brands can utilise the best mobile messaging analytics

OtherLevels says they can help improve customer engagement strategies

In an effort to keep up with consumers’ growing appetite for smartphones and mobile experiences, 91 per cent of UK brands have developed their own mobile app marketing analytics firm, OtherLevels claims. Indeed, the demand in the UK is so great that according to research conducted by comScore for Expedia Media Solutions, the UK mobile market is now outperforming the USA. 57 per cent of the UK now owns a smartphone which is slightly more than in the USA where that figure is 51 per cent. Meanwhile Savvy Marketing reports that 64 per cent of mobile users in the UK are embracing targeted offers via their mobile devices – up from just 24 per cent two years ago [2012]. Continue reading

SamsungZ-front Tech specs for 1st ever Tizen phone from Samsung

Samsung’s first smartphone based on the Tizen OS – the Samsung Z was formally announced 0n June 2nd 2014

Tech Specs

Mobile OS: Tizen 2.2.1
Network: LTE Cat.4 (150/50Mbps)
Display: 4.8″ HD Super AMOLED (1280 x 720)
Processor : 2.3GHz Quad core application processor
Memory: RAM: 2GB
Internal Memory: 16GB, microSD slot up to 64GB
Camera: 8MP(rear), 2.1MP (front) Continue reading

pathetic_orange Orange UK centre agent in SMS gaffe

Um, don’t call a subscriber “pathetic” by text

It’s the sort of gaffe [social error] which all mobile network operators [MNOs] must dread. A call centre agent who was blatantly fed up with an existing customer told her exactly what he/she felt. Via SMS (text). The agent allegedly sent UK customer, Emma Townsend, a text which read, “You are sooo PATHETIC.” Now, GoMo News feels for call centre agents who constantly have to deal with irate customers who can become very rude and abusive indeed. It’s one thing to be frustrated but an entirely different thing to commit your feelings to the digital world by send the customer a furious text (SMS). Continue reading

Touch Mobile to help spread Emida’s mobile payment service

USA-based 100% data MVNO to benefit from Emida’s outlets

Touch Mobile, a USA-based MVNO [Mobile Virtual Network Operator] has struck a deal with Emida, a leading global prepayment and value transfer provider. The pair hope to disrupt the American prepaid market with unique pricing concepts for the prepaid consumer. Emida operates in 37 countries throughout North, Central and South America, the Caribbean, as well as Africa, Oceania, the Middle East and Europe. Touch Mobile offers premium-quality Android smartphones to all prepaid subscribers. Plans start at $20 per month with wide coverage available across the USA. Continue reading

nike fuelband leak revealed 1st on secret Secret social app comes out for Android

Not sure when the original Apple iOS app went global, tho

Good news for social media fans is that the Android app for the trendy Secret network has just become available. Secret’s USP [Unique Selling Point] really does keep your identity secret. Which is great because people can use it to publish stuff which normally they daren’t put on Facebook, Twitter or even WhatsApp. GoMo News has actually installed this app and discovered a really neat rumour about Nike’s wearables division firing staff which had been first leaked via Secret. Continue reading

a bmw with just 2 wheels Forget feet first, BMW goes mobile first

Rebuilds its web presence with Netbiscuits’ help

BMW Motorrad, the high end motorcycle provider, has been working on a long-term project to give mobile visitors the perfect experience when they visit the organisation’s global website, regardless of the device they use. Companies like BMW take note of the fact that market watchers such as IDC here have recently predicted here that sales of smartphone devices will reach 1.4 billion units in 2015. Also IDC says tablet shipments will surpass total PC shipments on an annual basis by the end of the same period. So this all points to the adoption of a ‘mobile first’ policy. Continue reading

showrooming isn't going away - laight Brits regularly practicing showrooming says EE

But retailers can turn this to their advantage with connected retail

According to new research by EE, almost half of British consumers are regularly practicing ‘showrooming,’ That’s when people use a mobile device – such as a smartphone or a tablet, to check for the best prices whilst in-store. The research shows over 20 million consumers (equivalent to 44 per cent of total shoppers) now visit physical stores to browse products while using mobile devices to find the best deals online. To help retailers turn showrooming to their advantage, EE now provides a fully managed branded public Wi-fi service in-store as part of its ‘Connected Retail’ proposition. Continue reading

Tubemogul1 Mobile video ad inventory up 340% in Q1 2014

Strong viewability but not on open exchanges says TubeMogul

Recent research from TubeMogul indicates that video ads in Canada have a higher likelihood of being seen than in any other world market. That’s only if they’re bought straight from publishers, rather than through open exchanges or networks. According to TubeMogul’s quarterly update, Canadian programmatic direct video viewability was 10 per cent above the global average in Q1 2014. At 65 per cent, it beat out the USA at 55 per cent. Continue reading

motorola_lenovo Apple and Google/Motorola to stop suing each other

Nothing about Apple vs Samsung though

In a statement release through Reuters here, last week [May 2014], Apple and Google’s Motorola Mobility unit have agreed to dismiss all the current lawsuits that exist directly between the two companies. Now that might sound that all of those futile court cases are a thing of the past but it’s not. There’s no mention of any end of the battle between Samsung and Apple over the iPhone. We reckon that the biggest winner out of all of this is going to be China’s Lenovo which is expected to take the Motorola Mobility handset business of Google’s handset – leaving the search company holding the old Motorola patents. Continue reading

curated - scott Dr Dre may add fizz to Apple’s music brand

HTC must be kicking itself

It’s looking good for music supremo, Dr Dre, who is behind Beats Electronics which Apple looks set to buy for around £1.9 billion ($3.2 billion). Whilst the general populace associates the Beats brand most closely with its range of high-end stereo headphones, the mobile industry is paying much closer interest in its music streaming service. Analysys Mason believes that Apple will take some of the best aspects of the Beats Music streaming service, such as the curated recommendation system, and put them into its own iTunes music services. Indeed, GoMo News reckons that the headphones aren’t sufficiently cutting edge enough for Apple so they could actually damage its brand. Divest yourself of that bit, Mr Cook. Continue reading

Scandit_glass Latest version of Scandit SDK supports Glass

Android SDK incorporates Pick by Vision for Google Glass

Scandit has launched the new version (4.0) of its barcode scanner SDK for the Android platform. This SDK incorporates dynamic features including full-screen scanning, further improvements to its unique blurry scanning functionality and optimized support for all Android devices – even including Google Glass. The comapny argues that the SDK 4.0 represents the next generation in barcode scanning – delivering unparalleled scan performance to a wide range of business sectors from retail and logistics through to manufacturing and healthcare. Continue reading

A2P Messaging Revenues set to overtake P2P

Ubiquity & reliability of SMS prevails over OTT

A2P messaging is set to be worth nearly $60 billion by 2018, up from $55 billion in 2013, according to Juniper Research, and that will drive overall SMS revenues. A2P (Application-to-Person) SMS is defined as messages which are sent both to and from an application. will be worth almost $60 billion by 2018. The reach and reliability which SMS affords organisations looking to contact customers and employees remains far greater than many other forms of communication, the company claims. Continue reading

- boyd Flaw in iPhone email encryption causes stir

Germany’s NESO Security Labs spots potential email security flaw

The news site are alight with the news that a researcher working for the NESO Security Labs in Germany, Andreas Kurtz, has spotted a potential vulnerability in the security of email attachments for those using the latest Apple iOS software. He apparently managed to prove the bug worked even with an iPhone 5 running iOS 7.0.4. Apple has acknowledged the bug’s existence but it’s still not clear what will happen next. Continue reading

Z3_released BlackBerry Z3 Jakarta Edition full Tech Specs

Headlines Specs: 5″ all-touch screen; 15.5 hrs talk time; 8GB storage; 5mp camera

Size: Height 140 mm / 5.51 in
Width 72.8 mm / 2.87 in
Depth 9.26 mm / 0.36 in
Weight 164g / 5.78 oz
Navigation All-touch screen, with intuitive gesture based navigation keyboard
Onscreen BlackBerry keyboard (portrait/landscape), featuring contextual auto-correction, next-word prediction, and a personalized learning engine that gets to know the way you type
Dedicated keys Volume Up/Down, Mute, Lock (for Power On/Off)
Display 540 x 960 qHD resolution 24-bit colour depth
Screen size 5″ diagonal 16:9 aspect ratio
Operating system BlackBerry 10 OS
Desktop software BlackBerry Link software for your computer to enable synchronisation of data and media
Learn more about BlackBerry Link
Performance Dual Core 1.2 GHz Qualcomm MSM8230 processor
Memory 1.5GB RAM 8GB Flash Continue reading

Pierre_naggar UK ad spend to top £20bn for 1st time in 2015

Success will hinge on digital ad campaigns which deliver relevant ads

According to the Advertising Association/Warc, the UK’s ad spend is set to top £20 billion for first time in 2015. It concludes that mobile will remain the fastest growing ad medium through 2015. However, the rate of growth will slow to a mere 45.5 per cent [wow! - Ed] in two years’ time. Total internet ad spend growth is also expected to slow, falling to 12.2 per cent in 2015, from 15.6 per cent in 2013. With these figures pointing towards an explosion in mobile, Turn‘s md for EMEA, Pierre Naggar explains how there will be increased competition to deliver a more personalised advertising experience on this channel for consumers. Continue reading