Author Archives: Hans Cett
HotSpot 2.0 support found inside Samsung Galaxy S4
It’s Wi-fi Jim, but not as you know it
Chatting to our friends at Ruckus Wireless, it slipped out in conversation that Samsung’s flagship Galaxy S4 (which only just went on sale in the USA last week (April 2013) has got built in support for something known as HotSpot 2.0 (HS 2.0). Ruckus casually describe HS 2.0 as “‘next big thing’ in the networked world.” GoMo News thinks the company is absolutely right because it has major implications for both major enterprises/organisations. Basically they should be able to sell connectivity on their high-speed WLANs to the MNOs (Mobile Network Operators). Continue reading
madvertise claims to tackle unverified numbers when tracking mobile ads
No alternative SDK integration needed for advertisers
Is there a major problem for the mobile advertising world? Well, according to leading mobile advertising player, madvertise, there is. The company claims that current mobile performance buying approaches are non-transparent as non-verified conversion numbers are used. That’s why the company has introduced a new product in the form of madTrust. madvertise claims its madTrust tech solves the problem by measuring, buying and optimising in real-time using verified numbers. What’s more the firm says that there’s no alternative SDK integration needed for advertisers. Continue reading
Fiksu tracking hits 100bn app user actions across 1bn downloads
Cost per loyal user rises just 5% to $1.36
Through its mobile app marketing platform, Fiksu says it indexes depict a steady landscape for mobile app downloads and marketing costs in March 2013. The company has reached something of a landmark having recorded its one hundred billionth app user action and driven more than one billion app downloads. This data from its platform provides the foundation its analysis of the mobile app marketing sector and its ability to drive real-time optimisation of ad campaigns. In March 2013, the Fiksu cost per loyal user index increased by five per cent (or by seven cents) to $1.36 – from February’s $1.29. That’s despite a 12 per cent year-over-year increase in daily download volumes. Continue reading
Apple needs to attract to emerging markets to keep smartphone crown
Rating: Juniper smartphone research show small rise for Apple
It seems that Apple managed a small rise in its smartphone shipments according to the latest estimates from mobile analyst firm, Juniper Research. The firm reckons Apple sold something like 37.4 million iPhones in Q1 2013 compared to 35.1 million in the same period last year [2012]. Overall, around 200 million smartphones are estimated to have been shipped in Q1 2013. No surprises for guessing who came out best. Samsung’s estimated 68 million smartphones represent 34 per cent of all smartphone shipments in the quarter. So, if Apple is to retain its smartphone crown, it will have to take drastic steps. Continue reading
92% of consumers now shop via mobile says Tradedoubler
Rating: Footfall can no longer be an accurate measure of success
Rather than browsing on the high street, 92 per cent of connected consumers 1 are making performance marketing websites and apps their first port of call when researching what to buy. The list covers price comparison sites through to loyalty and reward schemes, coupon, voucher code and cashback sites. Hence this latest report from Tradedoubler Insight Unit2 strongly suggests that high street retailers’ traditional metric – footfall – is no longer a guarantee of success. The report also found that 60 per cent of connected consumers use their smartphones whilst out shopping. Continue reading
Report looks at pay-per-download & in-app purchases mobile game strategies
Rating: Juniper’s forecasts include revenue from mobile games advertising
An area which frequently gets overlooked – game monetisation strategies, which form a major part of a new report from Juniper Research. The report is entitled ‘Mobile & Tablet Games: Discovery, In-App Purchases & Advertising’ and those wanting more details should go here. This report provides an in-depth analysis of revenues gleaned from both pay-per-download and in-app purchases and the size of the market for advertising in mobile games. One curious figure is that by 2017, across smartphones and tablets only seven per cent of games will be paid for at the point of purchase. Continue reading
Adblock Plus adblocking software still desktop centric
Rating: Even though it zooms past 200 million downloads milestone
Adblock Plus has been trumpeting the fact that it has surpassed 200 million downloads for its adblocking add-on for browser. This has secured its official position as the number one most downloaded browser add-on of all time. However, as GoMo News pointed out in our previous story ‘Adblock Plus warns that 44% have heard of adblocking apps‘, the creators are still very much desktop-centric. We spoteed that only one per cent of those who download the Firefox version of the add-on are Android users. Continue reading
KALQ touch keypad invented for tablets @ St Andrews
Rating: Thumb typing 34 per cent faster for tablet users
The traditional QWERTY was designed for a specific purpose – the typewriter. So researchers at three separate institutions: – the University of St Andrews; the Max Planck Institute for Informatics and Montana Tech have done what researchers do. And come up with a KALQ keyboard – created especially to make it easy for tablet users to ‘type’ on a touchscreen using their thumbs. The trio claim that using the KALQ, thumb typing can become 34 per cent faster. Continue reading
AppGyver helps to put HTML5 apps on Steroids
Rating: AppGyver claims Toolbelt will narrow gap twixt HTML5 & native apps
When Adobe acquired Nitobi, there were high hopes for the rapid development of PhoneGap-based apps. Just like the current situation over Adobe’s lack of interest in continuing Flash for mobile, things haven’t improved much for PhoneGap lovers after Adobe’s acquisition. Until now, perhaps? A San Francisco based startup app company, AppGyver, hopes to outsmart the Adobe powerhouse with the release of its own offering in this sector – Toolbelt. This SDK toolkit is currently in private beta but should be open to the public by June [2013]. Continue reading
How HTC’s 5 handsets fared before the One release
Rating: perhaps it will knock the One X off HTC’s top slot
It seems that HTC‘s new much delayed flagship device, the HTC One, has finally become commercially available in the USA as of last Friday [April 19th 2013]. That’s despite fears that it was still being delayed. The Taiwanese handset manufacturer says it is available from two MNOs (Sprint AT &T) with T-Mobile being able to offer the handset any day now. The only worrying thing is that amongst the other outlets is the company’s own web site and that proudly proclaims the fact the device is “coming soon.” Continue reading
AR specialist Metaio opening chip R& D in Dallas
Rating: Augmented Reality isn’t just about software optimisation
Veteran Augmented Reality (AR) specialist, Metaio is to invest resources into research and development of AR core technologies. To this end, the company which to date runs an award-winning R&D team in its headquarters in Munich, Germany, has decided to expand its activities through the opening of an all-new office in Dallas, Texas [USA]. Consequently, Metaio is looking to recruit new staff. Continue reading
More Brits distrust phones than PCs for secure online data
Rating: Recommendations aren’t good news for retailers targeting mobile
The ‘Trust Factor’ in new mobile platforms like smartphones and tablets is low – new research has just established. It seems that virtually 50 per cent of Brits think that mobile devices are less secure than traditional computers. Which won’t help m-commerce, of course. Integralis, the information security specialists commissioned Vanson Bourne to survey 1,000 Brits in Q1 2013. The survey found that whilst the majority who use smartphones for business admit to installing personal apps, less than half regularly update their smartphone’s security settings. Continue reading
USA poised to overtake South Korea in mobile streamed music
Rating: Juniper Research says impending iRadio launch will drive growth
The most significant growth in mobile music streaming has come in the USA, which is poised to overtake South Korea this year as the leading market for mobile streamed music services. That’s according to a recent report from Juniper Research, ‘ Mobile Music: Market Prospects 2013-2017‘. That trend is likely to accelerate as Apple is poised to launch its iRadio services. OTT [Over-The-Top] players like Apple are also set to challenge existing service leaders – such as Pandora and Spotify, for supremacy in the streamed music space. Continue reading
Web site discovers UK babies now using mobiles
Rating: 1 in 7 parents say baby using phone or tablet for 4+ hours
New evidence suggests that parents are pushing smart devices onto their babies despite concerns over the potential consequences.
Users of this baby site have responded to a poll on how much they allow their babies to play with their smartphone or tablet device. More than half of parents admitted that they allow their baby to play with their phone or tablet device and one in seven parents confessed to doing so for more than four hours every day. Continue reading
MDSL sponsors Telecom Management 2013
Rating: BYOD forcing organisations to review their wireless expenses
With just over a week to go before the show starts, MDSL has just announced its sponsorship of this year’s Telecom Management 2013 Conference held in Rotterdam, Netherlands on 24 April [2013]. Telecom Management claims to be the only specialist European event that unites end-users and telecom integrators to inform users and potential users about new strategic developments in the field of Telecom Expense Management. MDSL claims to be the leading provider of global Telecom Expense Management (TEM) and Market Data Management solutions (MDM). Continue reading
