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extending support for indirect B2B sales - mcquade EE acquires Mainline to boost business sales strategy

EE has acquired Mainline Communications Group PLC, one of the leading communications distributors in the UK, to support EE’s ambition to be the number one communications provider for business

EE remains committed to its B2B channel partners, with Mainline’s systems and capabilities improving dealers’ ability to work more efficiently with EE

The deal represents a major part of EE’s strategic multi-million pound investment into its B2B channel capabilities

Press release

December 19th 2014, As part of its strategy to be the communications provider of choice for business, EE has acquired Mainline Communications Group PLC, one of the leading communications distributors in the UK.EE’s B2B channel partners have helped to drive continued adoption of 4G products and services in the business market, and EE is committed to the channel’s role in driving market share. Continue reading

VidiXplore’s new video tool for storytellers

Free online video tool disrupts the traditional take on search engine optimisation (SEO)

Press Release

December 9th 2014. VidiXplore, a free online video tool that redefines videoSEO and team collaboration has launched its first version. Designed for professional and private users it finds and organises video content on desktops and in the cloud. VidiXplore automatically indexes speech, subtitles, manual tags, logos and faces. The patented video data management technology behind VidiXplore is first of its kind and will considerably change how video content is found and distributed on the Internet. Continue reading

Camilo_Castano Tweakker establishes Dutch footprint with MVNE Teleena

Strategic partnership enables Teleena to offer Tweakker’s effective, affordable cloud-based customer care connectivity solutions to cable companies, MNOs & MVNOs

Press release

December 2nd 2014. Spirent Communications’ mobile connectivity business unit Tweakker has announced that it has entered into a strategic partnership with Teleena, the leading Dutch mobile virtual network enabler (MVNE) and provider of mobile data services. The partnership helps to extend Tweakker’s mobile and Internet of Things (IoT) footprint on a local and global level while empowering Teleena to adopt and offer Tweakker’s connectivity platform of mobile devices to its customer base. The cloud-based platform contains one of the largest customer connectivity portfolios in the world. Continue reading

UK and Singapore launch of HAT personal data platform in 2015

Press release

November 24th 2014. The next phase of the Internet’s evolution will be launched in the UK as well as in Singapore in 2015. Registration for the HAT personal data platform (HATPDP), which allows individuals to collect, use, share and trade their own data amongst themselves and with firms, will be open to residents of these two regions, giving them the opportunity to become the world’s first million HAT beta users, The HATPDP was demonstrated for the first time at the 2nd Mad Hatters’ Tea Party in London’s Digital Catapult centre today [November 24th 2014], with the release of the technical specification of the HAT APIs for developers and firms to build applications and devices around the use of personal data . Continue reading

apadmi_award Apadmi scoops prestigious award @ Appsters 2014

Manchester-based company fight off fierce competition

One of the most highly sought-after awards in the app world has been won by Apadmi, the UK’s leading mobile app developer. Manchester, UK-based Apadmi won the ‘App Developer 2014′ category at The Appsters 2014, which was held at the O2 in London, England on November 12th [2014]. The company fought off fierce competition to collect the award from a seven-strong shortlist. The App Developer 2014 category recognises developers that have demonstrated some or all of the following qualities: – triumph over adversity; outstanding work in the world of app development; problem-solving; fire-fighting; innovation; success; and flying the flag for developers everywhere. Continue reading

World’s first cab app to launch loyalty programme

Kabbee users get miles ahead, with its new loyalty programme

Press release

Kabbee, London [ UK]‘s leading licensed minicab comparison and booking app, is taking the lead in the industry, as the first cab app to launch a loyalty programme, called Kabbee Treats. Launched on Novemeber 12th, Kabbee Treats will includes rewards from some of London’s best-loved brands such as LateRooms.com, Naked Wines, Pact Coffee, Hubbub, Housekeep, LOVESPACE and La Gourmandina. These popular brands will complement Kabbee’s own rewards, which includes a full refund for late cabs as part of its 5 Minute Punctuality Promise, an upgrade to a premium car and free credit to say thank you to loyal users. Continue reading

pierre naggar Sky Italia chooses Turn’s data management platform to serve tailored advertising to customers programmatically

Press release

November 10th 2014. Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding (RTB). The partnership with Turn is part of a wider move towards programmatic advertising for Sky -70 per cent of the company’s brand advertising now runs programmatically through the Turn platform. Turn has developed 22 consumer audience profiles for the broadcaster, which can be leveraged to deliver personalised content and experiences. The partnership is facilitated by Simple Agency (AMNET), Sky Italia’s agency of record. Continue reading

- bensadoun iPhone 6 users switch over to enhanced 4G voice calls

Newfield Wireless reveals 5 fold drop in 3G voice calls on US networks following launch of iPhone 6 & 6 Plus, as Apple device triggers consumer uptake of VoLTE

Press release

November 5th 2014. Newfield Wireless, a Tektronix Communications company and provider of next-generation Radio Access Network (RAN) geoanalytics, reports voice calling over 3G on the iPhone 6 and 6 Plus devices has dropped sharply across mobile networks in the USA and is one-fifth of that on previous iPhone models, as users adopt Voice-over LTE (VoLTE) services. The analysis is based on data generated by Newfield Wireless’ TrueCall platform, which is uniquely positioned in the network to provide the visibility and real-time information needed to assess the delivery and performance of VoLTE. Continue reading

M2M & mobile money achieve substantial revenue uplift - holden Operators to suffer $14 bn in lost revenues in 2014, as OTTs take market share, Juniper Research finds

But new report identifies $66 bn in new operator revenue opportunities

Press release

A new report from Juniper Research has claimed that voice and messaging traffic lost to OTT (Over The Top) players such as WhatsApp, Facebook and Skype will cost mobile network operators [MNOs] $14 billion in revenues globally this year [2014], up by 26 per cent on 2013. The report – Mobile Operator Business Models: Challenges, Opportunities & Strategies 2014-2019, found that in a number of markets, including Italy, Spain and the UK, operator mobile voice revenues had fallen to less than 60 per cent of their value five years’ ago. Continue reading

fiksu_index_914 New mobile devices and app enthusiasm drive marketing rates up in September, Fiksu indexes find

Cost to acquire loyal app users hits all-time high, growing 34% year-over-year

Press release

October 27th 2014. Fiksu, developer of award-winning app marketing technologies, has published its latest Fiksu Indexes which reflect the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. The September Indexes show ongoing increases in app marketing costs and app downloads, with the benchmark Cost Per Loyal User (CPLU) Index reaching an all time high. These increases were largely spurred by the unprecedented adoption of new Apple devices along with growing demand for mobile media across the board, causing the rising tide in mobile marketing competition, app downloads, and media costs. Continue reading

gauging consumer perceptions - pirc Lab42 Survey reveals perceptions of Apple Pay & mobile payments

45% of non-iPhone owners would switch to an Apple iPhone for access to Apple Pay

Press release

October 20th 2014. According to a study of 500 smartphone owners released today by market research firm Lab42, 45 per cent of consumers with non-iOS devices (Android, Blackberry or Windows smartphones) would be willing to switch to an iOS device in order to have access to Apple Pay. Respondents cited the top four benefits of Apple Pay as: – 1) security, 2) not worrying about losing credit or debit cards, 3) not having to carry physical cards in wallet, and 4) simple setup. Fifty-four per cent of all respondents would consider using Apple Pay, while the remaining 46 per cent were split evenly between those who would not consider using it (23 per cent) and those who are still unsure (23 per cent). Continue reading

AdaptiveMobile uncovers Koler worm variant

Spreading by text message and holding phones for ransom

Press release

October 21st 2014. AdaptiveMobile, a world leader in mobile security, has discovered a new variant of the Android malware Koler, which now spreads by text message and holds infected users’ phones hostage until a ‘ransom’ is paid. AdaptiveMobile detected the emergence of the worm on October 19th [2014], and has blocked thousands of messages from hundreds of infected phones. The attack is occurring worldwide, but the majority of the infected phones are in the USA. Continue reading

commuters won't tolerate dead zones - carter Mobile black-spots on rails – GWS survey results

Commuters forced to look out of the window as up to 1 in 3 mobile internet tasks attempted on trains fail

  • Three [3UK] crowned best network for commuters who like to talk Vodafone for commuters on 3G, and EE for commuters on 4G
  • 1 in 3 mobile internet tasks and 1 in 7 voice calls attempted on commuter train routes failed during testing
  • But EE, O2, and Vodafone all heavily relying on their older 2G networks to cover commuters – following most rigorous train connectivity study ever conducted
  • St. Pancras wins mobile connectivity wooden spoon

Continue reading

brand-safe opporuntities for mobile Nexage reports 227% growth in programmatic spend

Above-market growth demonstrates that premium publishers, media buyers, agencies and advertisers are increasingly building their mobile programmatic business on the Nexage Marketplace

Press release

September 18, 2014. Nexage, the leading premium mobile advertising marketplace, has announced that programmatic spend through the Nexage Marketplace grew 227 percent annually. The above-market growth affirms and animates the impact of three key trends: – a massive consumer shift to mobile; a rapid adoption of programmatic as the core trading model; and the acceleration of brand spend in the premium segment as advertisers energise to reach and compel the mobile consumer via programmatic buying. Continue reading

Mark_davis_citrix Citrix data shows new trends in mobile subscriber data usage

Latest Citrix Mobile Analytics Report reveals subscriber preferences and the impact of video on mobile networks

Press release

September 3rd 2014. Citrix has released the Citrix Mobile Analytics Report for Q3-Q4 2014. The Mobile Analytics Report provides insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. The latest report finds that mobile subscribers on LTE networks are 1.5 times more likely to watch video than subscribers on 3G networks. Continue reading