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ManageEngine launches Wi-fi Monitor Plus

Free Android app monitors, analyses, surveys Wi-fi signals & finds channel interference

  • Survey sites and gain visibility into signal strength; see heat maps
  • Add Channel Graph widget to device’s home screen
  • Export, email and save reports
  • Download WiFi Monitor Plus here

Press release

24th July 2014. ManageEngine, the real-time IT management company, has launched WiFi Monitor Plus. Available immediately, the free diagnostic app lets IT admins in SMBs and large enterprises monitor, analyse and survey Wi-fi signals in any area, directly from their Android mobile devices. Wi-fi Monitor Plus is available for download here . Continue reading

reflection of what we’ve built - samadi Opera Mediaworks continues to expand global footprint

Acquires apprupt to better serve German market
Leading German player brings depth and breadth to end-to-end platform for publishers and advertisers

Press release

April 30th 2014

Opera Mediaworks, the world’s largest mobile advertising platform, has announced the acquisition of apprupt, a leading mobile advertising company in Germany. The deal will expand Opera Mediaworks’ reach into the German market whilst giving apprupt’s existing client base access to additional capabilities. Apprupt is a leading mobile advertising specialist in German-speaking markets, reaching more than 22 million mobile users. With a premium publisher portfolio of more than 250 mobile websites and apps, apprupt enables brands and advertising partners to engage with premium audiences on mobile devices through innovative rich media campaigns, as well as performance advertising solutions. Apprupt’s publisher clients include Bauer, IDG and Tomorrow Focus Media as well as Lovoo. Continue reading

alder App marketing costs hit all-time high in June, reports Fiksu

Summer month consumer behaviour, coupled with the World Cup and Apple’s re-evaluation of rewards-based video advertising made June the most expensive month ever for loyal user acquisition

From Casual Connect, San Francisco

Press Release

July 23rd 2014. For the first time in its four years of analysing mobile app marketing competition and costs, Fiksu reported that its Cost Per Loyal User Index breached the $2 threshold, coming in at $2.23, an increase of 25 per cent over May and a 49-per cent year-over-year increase. Continue reading

Vodafone UK launches national programme focused on rural notspots

Vodafone UK is giving 100 rural communities across the UK the opportunity to have mobile access
Up to one million people could have mobile coverage in their community using Sure Signal technology
Programme will build on the success of Vodafone’s ‘community-led’ Rural Open Sure Signal trial which gave access to 12 communities across the UK
Vodafone UK spending more than £1 billion on its network and services this year

Press release

July 22nd 2014. Vodafone UK has launched a national programme giving up to 100 rural communities across the UK the opportunity to apply for mobile access. Vodafone is calling for communities to work together, in partnership with their local MP, to apply for the installation of Vodafone’s innovative Open Sure Signal technology in their villages and hamlets and bring Vodafone 3G mobile coverage to their area. In addition to Vodafone’s domestic Sure Signal device, up to one million people could have mobile signal in their community.1 Continue reading

lukies IBM & Monitise help financial institutions capitalise on commerce

Global strategic alliance will enable clients to deploy new mobile banking, payments and commerce solutions via the cloud to better engage customers

Press release

July 21st 2014. IBM (NYSE: IBM) and Monitise (LSE: MONI) have announced an expanded, multi-year global alliance to deliver cloud-based mobile commerce solutions to help financial services institutions embrace the mobile channel and better engage with customers. As part of this news, the expansion of the alliance will bring together the IBM MobileFirst portfolio of offerings as well as IBM’s financial services and retail industry expertise with Monitise’s mobile banking and payments capabilities, spearheaded globally as an IBM Global Business Services’ initiative. Continue reading

it's a very exciting time - whelan txtNation Absorbs PushMobileMarketing Ltd

Press release

April 24th 2014. txtNation has absorbed Manchester [UK] based mobile messaging company, PushMobileMarketing Ltd in a move that sees Paul Adams, PushMobileMarketing’s md, appointed as head of messaging at txtNation. This comes as part of the award-winning mobile billing and messaging provider’s push to scale up its mobile messaging division. Continue reading

value lies in meaningful contact - geddes iBeacons technology free for retailers

Get iBeacon solutions installed by September in time for Xmas

Press release

July17th 2014. Certain specific retailers will now able to install iBeacon technology for free, thanks to a new offer from Appflare, a global leader in iBeacon technology, security and deployment. iBeacon technology is set to revolutionise retail. Beacons can engage users more accurately than any other technology has allowed before, giving customers information that will benefit them in an exact moment. Continue reading

Ginni_ibm Apple and IBM forge global partnership to transform enterprise mobility

Press release

July 15th 2014. Apple and IBM have announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps – bringing IBM’s big data and analytics capabilities to iPhone and iPad. The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change. These are grounded in four core capabilities. Continue reading

expanding in asia pacific - gastaut Vodafone & Bmobile announce partner market agreement In Papua New Guinea & the Solomon Islands

Press release

July 10th 2014. Vodafone and Bemobile Limited (trading as ‘bmobile’) have jointly announced the formation of a new partner market agreement in Papua New Guinea and the Solomon Islands.Under the non-equity partnership agreement, bmobile becomes Vodafone’s exclusive partner in Papua New Guinea and the Solomon Islands and the two companies will jointly offer business and consumer customers a range of products and services. bmobile will benefit from access to Vodafone best practice and products and services which will enable it to enhance its proposition to customers in Papua New Guinea and the Solomon Islands. Continue reading

opportunities for case station are endless - woodd Keep consumers’ spirits up all summer with IDT Systems’ in-store phone and tablet case personalisation

Telecoms retailers can offer customers with post-football and holiday blues a chance to instantly personalise their latest device accessories with happy memories

Press release

One of the first things consumers do when they get a new mobile device is personalise it, often with images of treasured memories, friends or teams. With IDT System‘s new easy to use in-store Case Stations, telecoms retailers can help customers personalise their device cases before they leave the store, delivering increased customer satisfaction and additional revenue. Continue reading

revolutionises the mobile marketing space - troyano Quack! Messenger – IM app that shares advertising revenue with users expands into the UK

New instant messaging app shares advertising revenue with users
Users rewarded for frequency and length of conversations on a monthly basis
High quality ‘wanted advertising’ played as users chat without interruption

Press release

July 09th 2014: Quack! Messenger, the instant messaging app that shares advertising revenue with its users, has officially launched in the UK. The app, already successful in Spain and Italy, rewards users for contacting friends and family while broadcasting tailored and high-quality ‘wanted advertising’ to their devices without interrupting conversations. Quack! Messenger is available for free download on Android and iPhone and allows users to share images and videos. Continue reading

opportunity to deliver personalisation - tunstall Brainstorm powers Telefónica’s global mobile marketing strategy

Press release

July 8th 2014. Brainstorm Mobile Solutions Limited has announced its signing of a new three year contract with Telefónica for the global roll-out and support of its mobile marketing platform which delivers highly personalised location-based marketing campaigns. Brainstorm’s platform has already been successfully deployed into seven of Telefónica’s territories and this contract will see it being deployed across Telefónica’s operating business in Europe and Latin America. The platform has facilitated Telefónica’s mobile marketing and advertising strategy by delivering tailored campaigns for global and local brands, contributing towards Telefónica’s ‘Best Global Operator’ win at the MMA Global Smarties 2013 Awards. Continue reading

operators need roaming VAS - reiffer Starhome Mach accelerates globalisation of LTE with complete LTE roaming portfolio

Enables and accelerates roaming between networks, ‘unsilences’ roamers, and improves steering for profit maximisation

Press release

June 23rd 2014 – Starhome Mach, the global leader in mobile inter-carrier network and clearing services, has announced the availability of its complete LTE Roaming Services Portfolio at the LTE World Summit in Amsterdam. The portfolio includes everything operators require to quickly implement and deploy LTE roaming as well as products for efficiency, management, and revenue enhancement. Operators are just beginning to enable LTE roaming but the process can be slow and costly if new LTE roaming agreements are needed. Continue reading

bbm protected is ideal for bankers - oezdemir BlackBerry delivers on eBBM Suite

Company launches BBM Protected for secure enterprise messaging

Press release

June 16th 2014. Blackberry Limited, a global leader in mobile communications, has announced the availability of BBM Protected, the first solution in the eBBM Suite for secure enterprise-class messaging. The eBBM Suite is a new family of BBM products and services built for business that bring together the convenience and usability of BBM with the additional security and compliance required by enterprise customers. The eBBM Suite will include new services designed to enable mobile workers to be more productive on the go, while meeting enterprises’ needs for security, manageability and control. The first product in the eBBM Suite which was announced earlier this year [2014], BBM Protected, is being delivered ahead of schedule. Continue reading

understanding gamification is essential - odou The inaugural Loyalty and Gamification World Championships

Free registration is now open online

Press release

Our loyalty is constantly put to the test by advertisers seeking to increase user engagement among customers, employees and their communities. But how well do the experts really know how to move people? LoyaltyGames will put marketers’ skills to the test in an innovative competition starting on July 12th 2014. Registrations are now open for the 2014 Loyalty and Gamification World Championship, a free online competition designed for students and professionals. LoyaltyGames 2014 is independently organized and administered by the Professional Services Champions League (PSCL). Continue reading