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Yttro_logo A brand new mobile expedition experience

Press Release

March 20th 2015. Chances are, consumers have heard of Bejewelled, Angry Birds, and Temple Run. So have all their friends. (And so has most of the world.) Beyond these famous names, though, what else is there? Many have a feeling that a whole hidden trove of games is waiting to be discovered. But how does one find them? They’re not on the iTunes Top 10, or on the Google Play store. It’s possible to furtively/hopefully try typing specific things into the search bar: – such as ‘racing’ or ‘car. However, when the result is a drop-down list of 10 out of a myriad of search results, the whole thingfeels hopelessly tedious. The world of mobile games deserves to be discovered in a way that does fuller justice to the amount of diversity, possibility, and fun out there. As current platforms don’t seem to cut it, so Yttro Mobile has created its own. Continue reading

European nations accelerate alongside America in the programmatic race

Press release

May 20th 2015. The last twelve months show significant growth in the programmatic marketplace thanks to broader adoption of programmatic buying on all channels around the globe, according to the new Advertising Intelligence Report from Turn, the digital hub for marketers. As brands and agencies embrace programmatic, the landscape for mobile and video has seen increased spending and growing competition as EMEA and APAC markets continue to mature towards stable levels of high competition. The report shows data-driven marketing trends worldwide from April 2014 through March 2015, compared with the same period last year – April 2013 through March 2014. Continue reading

LTE_networks_070115 GSA confirms 360 LTE networks commercially launched by Q1 2015

Strong growth in LTE-Advanced and VoLTE deployments

Press release

January 7th 2015. 360 operators have commercially launched LTE networks and service in 124 countries, according to data released by GSA (Global mobile Suppliers Association) in the latest update of the Evolution to LTE report. 96 LTE networks were launched in 2014. The most widely used spectrum for LTE network deployments continues to be 1800 MHz (3GPP band 3). 158 LTE1800 networks are commercially launched in 76 countries. 1800 MHz is used in almost 44 per cent of LTE network deployments and also has the largest user devices ecosystem. Over 42 per cent of LTE user terminals can operate in the 1800 MHz band. Continue reading

adyen-pay-jan15 Over 27% of global online transactions are now on mobile devices says Adyen

The USA shows strong growth to 26.7%, while the UK leads the way at 44.4%

Press release

April 30th 2015. Adyen, the global payments technology company, has published its quarterly Mobile Payments Index (MPI), which tracks mobile payment data from web-based transactions across Adyen’s customer base. Online payments made using mobile devices continues to rise globally according to the findings, now accounting for 27.2 per cent of the total online payments made in Q1 2015 – up from 25.8 per cent on the traditionally high online spending period of Q4 and up a massive 39 per cent on the corresponding period last year. The average transaction value (ATV) of digital goods purchased via tablets has surpassed the figure for desktops/laptops for the first time since Adyen began publishing the Mobile Payments Index in June 2013. Continue reading

sure-shot mood booster - brecht Doodle app makes organising social meet-ups effortless

Free app puts a stop to the endless & painful game of planning ping pong

Press release

April 15th 2015. Doodle, the world’s most popular social planning tool, has launched its new iOS app for the iPhone. The free app spells the end of organisational chaos amongst friends, lovers or family members to ensure users always get a date in the diary for those unforgettable social occasions. Trying to get a group of friends, relatives or, even worse, stags and hens to agree on date and time for a social event is a stressful and painful task. In fact, research shows that 61 per cent1 of Brits have axed group events after the agonising and drawn-out planning process of sorting out a date. Continue reading

Buzzcity-banking Mobile banking booms but customers still unaware of its possibilities

Banks evolving their mobile strategies, but communications with customers are outmoded says BuzzCity

Press release

April 15th 2015. Ongoing global research from BuzzCity reveals that mobile banking continues to increase, but a skewed approach to communications means banking customers are confused as to the range of features and services available to them. And although nearly all banks now offer mobile banking services, marketing efforts to communicate to their customers remain traditional, with TV cited as the most used medium for promotions (42 per cent). Continue reading

WideOrbit’s WO Mobile solution expands SMS capabilities of TV & radio

Addition of studio chat, subscription centre and other new features lets broadcasters involve audiences in programming, news and advertising campaigns from their mobile devices

Press release

April 10th 2015. WideOrbit, a leading provider of advertising management software for media companies, has announced key updates to WO Mobile, its mobile campaign tool for engaging consumers on mobile devices with targeted SMS and MMS campaigns. The latest release of WO Mobile adds features developed to enhance broadcaster engagement with on-the-move audiences, including Studio Chat, a Subscription Centre and customisation of direct response advertising campaigns. Continue reading

Christopher_dean New report finds over 60% of all in-game revenues are generated by only 0.23% of players

Is the mobile games business getting smarter?

Swrve releases 2015 mobile monetization report covering 20 million players of free mobile games
Average monthly spend increased 33% from 2014

Press release

April 9th 2015. Swrve , the world leader in mobile marketing automation, has announced the results of its latest 2015 Mobile Monetisation report. The just-published report reveals that free-to-play game revenue remains skewed towards a small group of most active spenders – with just 0.23 per cent of all players accounting for 64 per cent of all revenue. The report covers the latest industry data relating to the monetisation of free-to-play game players on mobile, based on real user data covering tens of millions of mobile gamers. Continue reading

Global Wireless Solutions launches new version of enterprise-grade network diagnostic app

This one is for consumers
New iPhone app based on same powerful engine used in GWS’s enterprise product
Consumer app features streamlined interface for network testing

MARCH 24th 2015. Global Wireless Solutions (GWS), the world’s leading independent mobile network testing and analysis company, has released an iOS version [Apple iPhone] of its enterprise benchmarking app for consumers. The enterprise version of GWS’s app (currently only available on Android devices) is the most configurable diagnostic app on the market and was designed to allow RF engineers and other wireless experts to measure real-time engineering level data. Continue reading

microsoft band Microsoft Band tech info

Wearable bracelet with smartwatch-like capabilities

Full Technical Specifications

Supported mobile devices: Windows Phone 8.1 update with Bluetooth; iOS 7.1 or later (iPhone 4S, 5, 5C, 5S, 6, 6 Plus) & Android 4.3 – 4.4  with Bluetooth

Connectivity: Bluetooth 4.0 (Low Energy)

Battery life: 48 hours of normal use; advanced functionality like GPS use will impact battery performance Continue reading

backhaul is weak link in LTE/5G chain - duffy Fastback Networks & Sub10 Systems merge

Press release

March 17th 2015. Fastback Networks.and Sub10 Systems have announced the merger of the two companies to create a single best of breed wireless backhaul company. The combined company is positioned on the leading edge of innovation for the high performance backhaul solutions essential to enable the pervasive deployment of LTE, LTE-A, VoLTE, 4G and 5G mobile networks. The combined entity will address what is forecast to be a $1.6 billion1 market for sub-6 GHz and millimeter-wave solutions, the fastest growing segments of the mobile backhaul market. Continue reading

Motorola Moto G (with LTE) – details

Tech Specifications
Operating System: Android 4.4.4, KitKat
System Architecture/Processor: Qualcomm Snapdragon 400 processor with 1.2 GHz quad-core CPU, Adreno 305 with 450 MHz GPU
Memory: (RAM): 1GB
Storage: 8GB Removable storage: Supports up to 32GB microSD card
Dimensions: Height: 141.5mm (5.57 inches); Width: 70.7mm (2.78 inches);
Curve: 6.0-11.0mm (0.24-0.43 inches)
Weight; 3G:149 grams (5.26 ounces); 4G: 155 grams (5.47 ounces)
Display: 5.0″ 720p HD 720×1280 [...]

MOTO_G_2ND The new Moto G now with 4G LTE

Exceptional phone; exceptional price – now faster

Press release

March 10th 2015: When Motorola launched the Moto G in 2013, it flipped the mobile industry on its head. Motorola proved that a truly great smartphone experience isn’t just a luxury for the few, but a choice for everyone. People around the world were thrilled. Its premium experience, combined with its exceptional price, has made the Moto G the company’s best-selling smartphone ever. Building off the success of the original, Motorola has recently announced here the second-generation Moto G with a larger, sharper display and an SD slot for expandable storage, among other features. Now, Motorola is offering consumers even more choice with the addition of 4G LTE speed to Moto G. Continue reading

merges hardware & software like never before - ive Apple Watch available in nine countries on April 24th

Press release

March 9th 2015. Apple has announced that Apple Watch, its most personal device yet and the newest innovative addition to Apple’s ecosystem, will be available on Friday April 24th [2015] to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the USA. Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customisable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist. Continue reading

travelsim_logo TravelSim launching flat unlimited worldwide data roaming billing

Q2 ’15 will see the pre-paid international communications leader introduce the 1st flat monthly data roaming rates worldwide

Press release

March 3rd 2015. Telecoms innovator, Top Connect has announced that its world’s leading pre-paid international mobile communications service – Travel Sim will introduce flat rate billing and unlimited 3G roaming from Q2 2015. Flat rate roaming will apply only to existing and new subscribers of its data only package. TravelSim has been in lengthy negotiations with its worldwide network of Tier One GSM carriers and agreement has now been reached with all to enable TravelSim to announce flat roaming charges covering 190 countries. Continue reading