Bango brings its carrier-grade mobile billing and analytics to brands

Mobile billing and analytics company Bango today launched “Bango Enterprise”. Bango has been providing billing and analytics to operators and mobile merchants for years. The new service is essentially a tailored version of their product, aimed at getting the largest brands onto Bango.

What’s the offering here?

Bango has been doing billing for a long time now - it has been operating in mobile since 1999. The idea behind Bango Enterprise seems to be that it’s not enough to just provide a billing platform. This service is aimed at attracting global brands to mobile. So it is focused on making sure that large brands can handle large numbers of mobile sales smoothly, even if they’ve never had a mobile presence before.

The first part of the offering is a dedicated team. Bango has set up a team who will be dedicated to the technical implementation and maintenance of mobile billing services, as well as consultation on marketing. The second part is live analytics and reporting. This is a system that is intended to support sales in every country and every currency. Live reporting can build a better picture of how things are working, and build better trust in mobile sales for brands.

From the release:

“Bango mobile products enable everyone from start-up to global media brand to have a successful mobile web business,” said Elaine Davies, VP Customer Services. “Increasingly, the world’s biggest brands, generating millions of dollars in revenue every month, are putting their mobile payment business through Bango, and in response to this trend we’ve developed an enterprise service to support their special requirements.”

What we think?

I sat in on a very interesting presentation from Ray Anderson, CEO of Bango, at the Mobile Advertising Conference in London this year. What I saw there convinced me that Bango is a company that really understands what mobile sales needs to be for both the merchant and the customer. Easy, trustworthy, consistent, fast. The same applies for global brands. Bango already has Buongiorno, Dada, Flycell, EA Games and Gameloft on side - the experience gained from these can’t go astray.