BBC 3G Mobile TV with Orange, Vodafone and 3
Rating: Yippee! Life on Mars Wallpaper
The BBC is to trial TV on 3G phones via Orange, Vodafone and 3. The trial will last 12 months and will offer 3G viewers the option to watch BBC, BBC News 24 and BBC 3. Users can also listen to up to 8 radio stations from Radio1 to the Asian Network.
From the press release:
BBC over mobile figures:
Internet users accessing the BBC on their mobile phones and other high-tech gadgets racked up almost 90 million page views, according to the latest figures.
Total page views for the WAP and PDA versions of bbc.co.uk were in excess of 84 million in January 2007.
Mobile usage of the BBC’s website has grown 100% year-on-year over the last three years and these figures show the trend continuing.
Ashley Highfield, Director of Future Media and Technology, said: “By making a range of television channels and radio networks available to 3G mobile phone subscribers, we hope to test not only the effectiveness of 3G as a means of distribution, but also how audiences respond to the BBC’s linear services on their mobiles.
“The findings, combined with quantitative and qualitative consumer research, will inform the BBC’s future mobile strategy.”
What we think?
This is good news for mobile and for consumers as long as there are no extra licensee fees or surprise hikes due to the BBC offering mobile TV. As a fan of Life on Mars – GoMo News is biased and for the first time ever – the idea of seeing Life On Marks on mobile is actually quite appealing!
More at: www.bbc.co.uk/mobile on your device
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