Bebo Open Media

Rating: bebo in out up and open

Bebo is opening its arms to embrace brands. CBS, MTV, BBC, Turner, ESPN, Yahoo!, Next New Networks, Crackle - and more.

Why?

I suppose one answer would be to make it more Facebook(y). But in reality Bebo is a huge brand in its own right engulfed only by Facebook in the media because the target market of Bebo is generally for the under 25’s. But it still commands 40 million users globally and addling brands will only enhance the user interface.

From the press release:
Open Media allows users to store and curate within their personal profiles their favorite music and video content; and virally distribute that content throughout their ‘friends network’ and the wider Bebo community.

Open Media creates an entirely new user experience for Bebo members with the introduction of the ‘Personal Video Profile’. A multi-dimensional user experience allows members to curate their favorite videos within their Bebo profile, which is customizable to reflect personal tastes as well as the interests of friends.